Fridays has today joined forces with Everton Women, becoming the team's Official Restaurant Partner for the 2021/22 season.
The collaboration will see the two work collectively to raise awareness of women in sport.
As part of the agreement, Fridays’ branding will appear on pitchside advertising at Everton’s Walton Hall Park stadium, with the restaurant also getting access to matchday experiences, player appearances and official merchandise for giveaways.
The news today concludes five partnerships that Fridays has recently announced within women’s football. This includes principal partnership of Hashtag United, sleeve sponsorship of Birmingham City and back of shirt sponsorship for Southampton and Rangers. This investment is part of the group’s commitment to positively campaign and raise awareness of women in sport, as well as growth of the women’s game.
Speaking on the partnership news, Dan Staples, Chief Marketing Officer at Fridays, said: “It’s an absolute pleasure to be the Official Restaurant Partner of Everton Women this season.
"After a busy summer of signings, we are excited to watch and support the team as they challenge for honours this season.
"Furthermore, we are very proud to work with everyone at Everton Women, and our four other new club partners, to help raise the profile of the women’s game and inspire the next generation.”
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Everton Women Club captain Danielle Turner said: "It's great to have Fridays partnering with the team and also pledging to help raise awareness and celebrate the successes of women in sport.
"The growth of the women's game over the past few years is there for everyone to see and, as a Club, we have been moving in a really position direction both on and off the pitch.
“We're all so excited now to get the season under way and it’s fantastic to have Fridays as our newest supporters".
Sarvar Ismailov, Sporting and Commercial Director for Everton Women, said: "This is a fantastic new partnership with Fridays to lead us into the 2021/22 season - one we are confident will see the team continue to build on the encouraging progress that has been made in the past few years.
"Fridays are passionate about the Women's game, illustrated by their commitment in partnering with a number of clubs this summer.
"We are proud to become a key part of that and we look forward to working closely with them to further promote the incredibly bright future of both the game and Everton Women."
