A Societal Value Report launched at an event at Goodison Park reveals the work of Everton in the Community benefited the local economy by £222.3m over the last three years.
The breakfast event on Tuesday 3 December was attended by a number of regional and national stakeholders, including the Lord Mayor of Liverpool and representatives from the city’s universities, professional service firms, Chambers of Commerce and the Premier League.
The launch highlighted the societal impact being made by Everton in the Community, as well as the future growth plans for Everton Football Club’s official charity.
Between 2016 and 2019, Everton in the Community’s societal value is calculated to have been £222.3million - which equates to an average of £55.6million per year.
The report, authored by socio-economic specialist consultants RealWorth, has calculated that the award-winning charity generated £14.74 of societal value for every £1 invested through its groundbreaking work to tackle unemployment, support education, combat poverty, improve health and reduce crime across the Liverpool City Region, including the Kirkdale ward – which is recognised as being one of the five most deprived neighbourhoods in England.
Societal value is the calculation of benefits created by an organisation as part of their everyday output. The figures are based on an accepted national formula and not only take into account the value for money created by Everton in the Community but also the wider benefit to society through the direct impact on people’s lives, the economy and the environment.
The Club’s official charity, which commissioned the independent evaluation, delivers more than 40 programmes a year specifically designed and developed to combat social challenges which are prevalent across Merseyside. Its programmes tackle issues such as mental health, employability, dementia, education, disability, poverty and homelessness.
Everton in the Community CEO Richard Kenyon said: “Everton in the Community staff and volunteers work tirelessly to tackle a range of issues including poverty, education, crime and health head-on and this evaluation is proof of how integral the charity is to some of the most vulnerable people in this region.
“The Societal Value Report also highlights the importance of Everton in the Community within L4, where more than half the children in the area live in poverty. The need for the charity’s support is greater than ever and we remain committed to delivering programmes to improve the life chances of all who live there.”
The official charity of Everton Football Club employs 130 full-time staff and has an ever-growing accredited volunteer programme.
Last year more than 240 volunteers dedicated in excess of 9,500 hours to the Liverpool community, helping the charity to engage with 145,816 people.
The last five years have seen Everton in the Community invest £10million into derelict land and buildings in Liverpool 4, bringing them back into public use and putting pride and value back into the area.
The Right Worshipful, The Lord Mayor of Liverpool, Councillor Anna Rothery, was in attendance at the launch of the report, which included presentations from delivery staff from Everton in the Community showcasing the breadth of work undertaken by the charity.
“It has been a privilege to attend the event and learn all about the wide-range of work and impact of Everton in the Community," she said. "The charity is a real positive for our city, delivering life-changing programmes to so many of our city residents.
“I look forward to seeing the charity grow further and fulfilling its future ambitions.”
For more information on Everton in the Community and its programmes, click here.
