Everton Among League Leaders For Fan Experience At Hill Dickinson Stadium

Everton Football Club has delivered one of the most significant improvements in the Premier League for matchday experience in its first full season at Hill Dickinson Stadium. 

Results from the Premier League’s official Matchday Fan Experience & Engagement Survey show Everton ranked fifth in the league, rising 12 places year-on-year, with an overall score of 74.2 – up more than eight points on last season. 

Major in-stadium improvements across every key metric 

The move to Hill Dickinson Stadium has delivered a clear step-change in the supporter experience, with every core in-stadium metric improving year-on-year from Goodison Park to the Club’s new home. 

• Matchday atmosphere has risen from 71 per cent to 89 per cent positive 
• Facilities and stadium investment now stands at 92 per cent positive sentiment, from last year's 69 per cent, reflecting the impact of the Club's new waterfront home 
• Cleanliness and overall welcome have increased significantly, rising from 66 per cent to 93 per cent and 67 per cent to 79 per cent respectively  
• Food and drink satisfaction has improved from 20 per cent to 58 per cent, now ranking among the top three in the Premier League  

Everton’s matchday operations have also been a standout success. Stewarding ranks first in the Premier League, while the overall attitude and performance of Club staff ranks third. This consistency of delivery from Everton's workforce is reflected across key supporter touchpoints, with ticket office staff ranked fifth and catering staff sixth in the league. 

The Club has also delivered a best-in-class digital experience, ranking first in the Premier League for both WiFi connectivity and mobile phone signal. This is driven by Everton’s partnership with HPE Aruba and the installation of a state-of-the-art distributed antenna system (DAS), providing enhanced 4G and 5G coverage across the entire stadium footprint. 

Across the wider matchday offer, Everton also ranks within the top five Premier League clubs for 'fanzone experience' at the Budweiser Plaza (4th), cleanliness (3rd), in-stadium announcements (5th), matchday food and drink (4th), and the matchday programme (4th). 

Together, these results position Hill Dickinson Stadium among the leading matchday venues in the Premier League and Europe. 

Supporter sentiment 

The report highlights a shift in supporter confidence, with all key sentiment measures showing substantial year-on-year increases.

• Overall, how positive supporters feel about the Club has surged from 33 per cent to 94 per cent 
• Perception of Everton as a “well-run club” has risen from 6 per cent to 80 per cent, with last year’s figure recorded prior to the takeover by The Friedkin Group  
• Confidence in the Club’s long-term vision has increased from 28 per cent to 75 per cent.

This renewed confidence is also evident across wider governance and responsibility measures, with Everton performing at or above the Premier League average in recruiting the best possible squad, openness and transparency, maintaining the ethos and traditions of the Club, sustainable financial policy, and environmental impact. 

Strong engagement and community connection 

Supporters report feeling more engaged and valued, with Everton performing above the league average across a number of fan engagement measures - including listening and responding to supporters, communication around fixtures, engagement from Club leadership, and community initiatives. 

The vast majority of supporters also believe the Club makes a significant contribution to the local community, underlining the continued impact of Everton's engagement with fans and the unwavering work of Everton in the Community beyond matchdays. 

A strong foundation for the future 

These findings provide a powerful endorsement of Everton’s first season at Hill Dickinson Stadium, demonstrating both a transformed matchday experience and a continued connection with supporters. 

Everton’s own post-match supporter surveys reinforce the findings of the Premier League’s Fan Experience & Engagement Survey, highlighting a consistently strong in-stadium experience at Hill Dickinson Stadium. Supporters rate key elements, such as seat view and sightlines, staff friendliness and helpfulness, and pre-match communications among the highest-performing areas, with atmosphere and stadium entry also scoring strongly. These results underline the success of the Club’s new home in delivering a high-quality matchday environment once supporters are inside the stadium footprint. 

With continued investment in stadium facilities, fan engagement and community initiatives, the Club will look to build on this momentum as it enters its second season at its new home.