Away Fan Guide: Bournemouth

AT A GLANCE 

Stadium: Vitality Stadium 
Address: Dean Court, Kings Park, Bournemouth, BH7 7AF 
Capacity: 11,286 
Everton allocation: Vitality East Stand, Blocks 21-24 
Entrance: Turnstile F 
Safe standing: Row J and above 
Customer Services: 01202 726300 
Website: afcb.co.uk 

AFC Bournemouth can also be found on X at @afcbournemouth, on Facebook at afcbournemouth and Instagram at @officialafcb.  

TICKETS 

This fixture is sold out and supporters should not travel unless they have a valid match ticket. No ticket upgrades will be available on the day. 

Supporters with ticketing issues should visit the main Ticket Office. Those collecting pre-arranged duplicate tickets should take photo ID. 

DIGITAL TICKETS 

Supporters in the visitors’ section will receive a digital ticket. 

Before travelling: 

• Charge your phone fully.  
• Open your ticket in Apple Wallet or Google Wallet before reaching the turnstile.  
• Vitality Stadium now operates a perimeter turnstile system. Once supporters have passed through the outer turnstiles, they will have freedom of movement around the stadium perimeter. 
• Avoid keeping bank cards or other contactless cards inside the back of your phone case when scanning tickets.  
• If several tickets are stored on one device, swipe between them and scan each individually.  
• Hold your phone close to the contactless reader at the turnstile.  
• A green light indicates a valid adult ticket and amber a concession or junior ticket.  
• If the reader shows red, or you experience an issue, a steward will be available to assist.  

WHERE EVERTON SUPPORTERS ARE SEATED 

Once through the perimeter turnstiles, a soft ticket check will take place before entering the visiting supporters’ section. 

Everton supporters are located in the Vitality East Stand, Blocks 21-24, entering via Turnstile F. 

Row J and above is designated safe standing. 

Supporters in seated areas should remain in their allocated seat. Persistent standing in seated sections may lead to ejection and a report being made to Everton. 

Children under 16 must be accompanied by an adult aged 18 or over. 

Please follow the instructions of Safety Stewards at all times. 

HELP ON MATCHDAY 

Everton Travel Stewards will be at Vitality Stadium to help supporters with any issues. 

AFC Bournemouth’s Supporter Services team will also be positioned around the stadium. 

For updates from Merseyside Police, follow @MerPolEFC on X.  

STADIUM DEVELOPMENT WORKS 

AFC Bournemouth’s stadium development project is well underway. While significant progress has been made over the summer, a number of areas around Vitality Stadium remain under development. 

Travelling supporters may therefore notice temporary arrangements, or works in some parts of the stadium footprint. AFC Bournemouth has asked for supporters’ understanding and patience while these improvements continue. 

TRAVEL 

Supporters are advised to check their journey before travelling and allow additional time. 

TRAIN 

The nearest station is Pokesdown for Boscombe, approximately one mile from Vitality Stadium and around a 15-minute walk. 

Please note that Pokesdown for Boscombe is not currently accessible for wheelchair users. 

Bournemouth station is accessible and approximately a 30-minute walk from the stadium. 

Further journey information is available from South Western Railway.  

BUS 

Vitality Stadium is well served by Morebus, whose low-floor vehicles are accessible for wheelchair users, permitted mobility scooters and passengers with impaired mobility. Buses also have USB charging. 

Main stops are on: 

• Holdenhurst Road  
• Littledown Avenue  
• Ashley Road  
• Christchurch Road  

Services include: 

• 1a / 1c: Bournemouth – Somerford  
• 1b: Bournemouth – Burton  
• 22: Bournemouth – Castlepoint  
• 33: Alum Chine – Castlepoint  
• M2: Poole – Southbourne  
• X3: Salisbury – Bournemouth via Ringwood  

Journey planning is available through Morebus.  

TAXIS 

United Taxis offers discounted fixed fares through its app. The quoted fare remains fixed even if the vehicle encounters traffic.  

DROP-OFF 

A supporter drop-off zone is located within the VIP West Car Park.  

PARKING 

There is no General Admission parking within the Kings Park stadium car parks. 

Supporters should also avoid parking on residential roads around the stadium.  

Restrictions are actively enforced and Event-day Controlled Parking Zone arrangements may affect locations previously used on matchdays. 

Supporters are encouraged to use public transport, sustainable travel or car share wherever possible.  

AVONBOURNE ACADEMIES 

Approx. 10-minute walk 

Free parking is available at Avonbourne Academies, formerly Harewood College. 

For weekend fixtures, the car park opens three hours before kick-off. For weekday matches it opens 1 hour 45 minutes before kick-off. 

Important information: 

• Use Harewood Avenue in your SatNav rather than the postcode.  
• Around 200 spaces are available.  
• There are three accessible spaces.  
• Spaces are first come, first served.  
• The site is strictly non-smoking.  
• The car park is locked 60 minutes after full-time.  

SOVEREIGN CENTRE 

Christchurch Road, BH1 4SX – approx. 15-minute walk 

Facilities include: 

• Around 600 parking spaces  
• 19 accessible spaces  
• Two EV charging points  
• Cafés nearby  

The location also avoids much of the immediate congestion around the stadium.  

WALKING, CYCLING AND E-SCOOTERS 

Cycle routes operate throughout Bournemouth, Christchurch and Poole. 

Cycle parking at Vitality Stadium is located next to the VIP South Car Park. 

Beryl bikes and e-scooters can also be hired through the Beryl app, with a Beryl Bay located within the VIP South Car Park. 

Pedestrian routes include: 

• Through Kings Park towards Boscombe, Pokesdown and Southbourne  
• Via Avonbourne School towards Littledown and Royal Bournemouth Hospital, where regular bus services are available.  

FOOD AND DRINK 

Food and drink kiosks around the outside of Vitality Stadium open three hours before kick-off. 

FOOD PRICES 

• Burger / Cheeseburger – £7  
• Steak Pie – £6.50  
• Chicken Pie – £6.50  
• Vegetable Pie – £6.25  
• Hot Dog / Vegetarian Hot Dog – £6.50  
• Pork / Vegan Sausage Roll – £4.75  
• Chicken Burger – £6  
• Chicken Nuggets – £5  

MEAL DEALS 

Pie, burger or hot dog + pint – £12 

Pie, burger or hot dog + soft/hot drink – £9 

Both are available throughout the game. 

THE GREAT ESCAPE FANZONE 

The outdoor Great Escape bar is situated between the Vitality Steve Fletcher Stand and Vitality Main Stand. 

It is open to all supporters and includes food, drink and the pre-match build-up beneath the big screen. 

Mobile food and drink outlets are also located around the stadium, including one close to the away section.  

ENTERING VITALITY STADIUM 

Vitality Stadium operates 100% supporter searches, including bag searches. 

Supporters are strongly advised not to bring a bag unless necessary. 

BAG POLICY 

Bags must be smaller than A4 size. 

Medical or disability exemptions can be arranged by contacting: 

disability@afcb.co.uk 

AFC Bournemouth cannot accept responsibility for bags that do not comply with the entry policy.  

PAYMENT 

Vitality Stadium is cashless and accepts: 

• Debit and credit cards  
• Contactless  
• Apple Pay  

SMOKING 

Smoking, vaping and e-cigarettes are not permitted. 

There is no re-entry for supporters who leave the stadium to smoke. 

TOILETS 

Toilets are available around the stadium before the turnstiles open.  

ACCESSIBILITY 

For accessibility advice ahead of the fixture, contact AFC Bournemouth’s Disability Access Officer at disability@afcb.co.uk 

FACILITIES INCLUDE 

Wheelchair viewing: Row A pitchside positions and accessible viewing platforms. 

Low counters: Available in the away concourse, ticket office, Superstore and other concourses. 

Hearing loops: Available in concourses, ticket offices, the Superstore, reception and hospitality areas. 

Audio commentary headsets: Available free of charge for visually impaired supporters. Book in advance on 01202 726300 or via disability@afcb.co.uk 

Sensory packs: Available in advance, particularly for supporters with autism. 

Sensory room: A small sensory space is available on matchdays. 

Accessible toilets: There are 16, all with level access, tactile/Braille signage, colour contrast and emergency alarms. 

Changing Places: Located alongside the East home stand perimeter. 

Welfare Team: Available around the stadium. 

Easy Read menus: Available across the concourses. 

Catering to seat: Available on elevated accessible viewing platforms.  

ACCESSIBLE PARKING 

A limited number of accessible spaces are available close to the stadium and can be pre-booked through Everton when purchasing a ticket. 

Cost: £15 per vehicle. 

Accessible bays are also available at the Sovereign Centre, around a 10-minute walk on flat terrain according to AFC Bournemouth’s accessibility information.  

OTHER MATCHDAY INFORMATION 

EAST STAND SUNSHINE 

The East Stand can receive direct afternoon sunshine. For warmer fixtures, supporters may wish to bring sunglasses, a cap and/or sun lotion. 

PROGRAMME 

Matchday programmes cost £4 and are available from the Superstore and sellers around the stadium. 

SUPERSTORE 

The main AFC Bournemouth Superstore is in the north-west corner of Vitality Stadium. 

It opens when turnstiles open, remains open throughout the match and closes approximately 30 minutes after full-time. 

Mobile merchandise outlets are also available around the stadium at most fixtures.  

PROHIBITED ITEMS 

The following cannot be brought into Vitality Stadium: 

• Alcohol  
• Cans  
• Drinking glasses  
• Glass bottles or vessels, including perfume bottles  
• Solid containers or flasks  
• Air horns  
• Buggies or prams  
• Illegal drugs or controlled substances  
• Balls, frisbees or other projectiles  
• Video recording equipment  
• Professional photography equipment  
• Poles or sticks, including selfie sticks  
• Flags or banners larger than 2m x 1m, or of an offensive or political nature, including references to Israel or Palestine  
• Knives or weapons  
• Large bags, suitcases or cabin bags  
• Large fixed-handle umbrellas  
• Fireworks, flares or pyrotechnics  
• Megaphones or vuvuzelas  
• Scooters, skateboards or roller skates  
• Smoke or gas canisters unless authorised  
• Laser pens  
• Tools  
• Musical instruments  
• Dangerous or hazardous items  
• Unauthorised drones/UAVs  
• Corrosive or flammable substances  

Entry can also be refused for any other item considered dangerous or capable of compromising public safety. 

Questions can be directed to ops@afcb.co.uk or 01202 726300.  

FOOD FROM OUTSIDE 

Food purchased outside Vitality Stadium is not normally permitted. 

Exceptions may be made for medical conditions or allergies. Contact disability@afcb.co.uk in advance.  

FACE COVERINGS 

Entry will be refused to anyone wearing face coverings including balaclavas, ski masks or helmets.  

CHERRIES COMMUNITY DRAW 

Tickets cost £1 and are sold outside the stadium before the game, with proceeds supporting the Cherries Community Fund and local community projects. 

FAN BEHAVIOUR AND SAFETY 

DISCRIMINATION 

Everton has a zero-tolerance approach to discriminatory behaviour or language at matches and while travelling to and from fixtures. 

The Club’s All Together Now campaign promotes equality, diversity and a football family for everyone. 

REPORTING AN INCIDENT 

If you witness discriminatory or abusive behaviour, please report it to a steward as soon as possible so it can be investigated during the fixture. 

Everton supporters can also report discrimination confidentially at: 

reportit@evertonfc.com 

AFC Bournemouth also operates a confidential reporting service: 

Text: 80818 – start your message with AFCB 
Email: control.room@afcb.co.uk  

PYROTECHNICS 

Everton does not condone pyrotechnics under any circumstances. 

Possession or use may result in Club sanctions, arrest, criminal conviction and a football banning order. 

PITCH ENCROACHMENT 

Entering the playing surface without permission is a criminal offence. 

Those responsible risk Club sanctions, football bans and criminal consequences which can affect employment, education and international travel. 

ANTI-SOCIAL BEHAVIOUR 

Please consider fellow Evertonians, particularly on concourses. 

Behaviour such as throwing beer may result in ejection. More serious incidents may result in arrest and stadium bans. 

Everton works with the relevant authorities to identify those responsible for unacceptable behaviour. CCTV can be used as evidence after an incident, even where an individual was not detained on matchday.  

Please enjoy your matchday and stay safe. 

Thank you for your continued support and for helping protect Everton Football Club’s reputation while making the matchday experience enjoyable for everyone.