Pickford: We've Set The Bar Higher

Jordan Pickford believes Everton's collective disappointment after being held to a 1-1 home draw against West Ham United underlines a new standard that has been set in camp.

The Blues went ahead at Hill Dickinson Stadium via Michael Keane's first-half header, before Jarrod Bowen's deflected strike 25 minutes from time earned a point for the visitors on Monday night.

The result extends Everton's unbeaten start to life at their new waterfront home to four games in all competitions – but Pickford insists he and his teammates came away not wholly satisfied.

"I think we started both halves well but when you're 1-0 up, you've got to go and get that second goal and put pressure on them," he said. "They probably counter-attacked us better in the second half – something their new manager does well as he proved at Nottingham Forest last season.

"We controlled most of the game but we just couldn't get that second goal.

"We kept penetrating, we just lacked a clear-cut chance that would have allowed us to grab the win. I don't think we got that. We had a lot of the ball and they sat off but it was just that clear chance we were missing.

"We defended well, we stayed quite solid and I'm disappointed we didn't get the clean sheet. 

"We wanted to win. After we conceded we didn't crumble, we kept going, kept getting on the ball and trying to find a way to score but it's one of those – we're disappointed not to get three points and that's the standard we set ourselves now. 

"That's what we're striving for – three points every time we go out on the pitch."

Bowen's strike was the first goal the Toffees have conceded in a competitive game at Hill Dickinson, crucially deflecting off Keane before beating Pickford.

Everton and England's No.1 added: "[Keane] just got a snick-o on it and it's just flashed past me. You've got to with your instinct in situations like that.

"There'll be other times this season where Keano, or whoever, gets a full block on it and it goes away and you're cheering. It was one of those things."