Christopher Ward Named Sleeve Partner

Everton Football Club will have time on their side this season.

The Blues have teamed up with the UK’s largest watch brand, Christopher Ward, to become our Official Sleeve Partner for the historic final season at Goodison Park.

Christopher Ward’s logo will be visible on the shirts of our Men's Senior Team players for all league and cup matches during the 2024/25 campaign, starting with Saturday's Premier League opener against Brighton and Hove Albion (kick-off 3pm BST).

The British-Swiss watch brand, which became Everton's first Official Global Timing Partner in June 2022, will continue to appear on the back of Everton Women's playing shirts, as part of a growing multi-year arrangement. 

This announcement marks the latest expansion of a hugely successful commercial agreement with Christopher Ward and is another important milestone in a burgeoning partnership. Looking forward, both parties will continue to explore exciting opportunities in bringing the globally recognised watch brand closer to supporters.  

Richard Kenyon, Everton's Chief Commercial and Communications Officer, said: "Christopher Ward has been a brilliant partner ever since they first came on board in 2022 and we're delighted to announce that we are further strengthening our relationship with them through this agreement. 

“It has been especially pleasing to see their growth into the country’s leading watch brand in this period - and for Everton to have played our part. 

“It has also been rewarding for all parties to see the impact that Christopher Ward has made through its support of our community programmes – and we are very grateful to them. 

“On behalf of everyone at the Club, I would like to personally thank Mike France from Christopher Ward, and Mark Rollings, our Director of Partnerships and his team, for the work they have done in developing this relationship over the last two years. 

“We look forward to a successful last season at Goodison Park together and taking this strong partnership into our new stadium.”

Christopher Ward, which celebrated its 20^th birthday this year, turned the traditional watch model on its head as the world’s first online-only premium watch brand.

They offer hand-crafted, Swiss-made mechanical watches at prices which put them within reach of as many people as possible. 

By selling directly to consumers through their own website and continuing their commitment to fair pricing, the brand has grown to attract customers from around the globe. 

Earlier this year, the watch brand strengthened their relationship with the Club by teaming up with Everton in the Community (EitC). Christopher Ward supported an intergenerational programme bringing together older participants living with dementia from EitC’s Pass On The Memories Programme and young participants from EitC’s E-STEAM programme to celebrate the past, present and future.

Mike France, CEO and Co-Founder of Christopher Ward, added: “We’re absolutely delighted to be expanding our partnership with Everton, a club that shares many of our business's core values.

“As a lifelong Evertonian, I’m acutely aware of the club’s history, loyal worldwide fanbase and bright future. 

“But it’s the deep-rooted commitment to local causes, through Everton in the Community and other initiatives, that make us truly proud to see our logo appear as the Official Shirt Sleeve Partner for the final season at the Grand Old Lady.”

To find out more about Christopher Ward, or to browse their ranges, visit christopherward.com