Everton is celebrating five years of its equity and inclusion campaign, All Together Now, by launching an exclusive new clothing range, Respect, Celebrate, Empower.
Since 2018, the Club has been extremely proud of its work in this area, which continues to put equity and inclusion at the heart of everything it does.
Supporters can shop the range, which has been produced in collaboration with retail partner Fanatics, a global digital sports platform, online now at evertondirect.com and in store at Everton One and Everton Two. The offering includes hoodies, T-shirts, sweatshirts and joggers in various colours.
SHOP THE RESPECT, CELEBRATE, EMPOWER RANGE NOW
Thanks to Fanatics’ generosity, 100 per cent of the net profits from the range will be donated to the Club’s official charity Everton in the Community to support their vital, life-changing work in L4 and across Merseyside.
The Respect, Celebrate, Empower slogan is being introduced as part of the five-year celebrations to serve as a reminder of what All Together Now stands for - and the impact it has made across the Club, Everton in the Community and beyond.
As well as appearing on apparel, the range and its brand mark will be used on the Club’s online and offline platforms to represent the values that make up All Together Now’s commitment to create ‘a football family for everyone’.
Respect is our minimum standard, something everyone deserves and should display.
Celebrate acknowledges that we provide a platform for our people to tell their stories, particularly individuals and communities that aren't often heard.
Empower is about enabling people to feel confident enough to be themselves whatever their background.
Ben Osu, Everton’s Senior Lead for Equity and Inclusion, said: “We are extremely proud of what All Together Now has achieved to date.
“The fifth anniversary of the campaign provides the perfect opportunity to introduce the Respect, Celebrate, Empower slogan given these are three values that have long been important to the Everton family.
“As a football club, we have made tangible progress in the years since All Together Now launched. However, as we always stress, there is still much work to be done.
“This clothing range will allow Evertonians to join us in championing equality and making Everton a place where everyone truly feels respected, celebrated and empowered to live their best, authentic lives, raising vital funds for Everton in the Community in the process.”
Michael Taylor, Head of Marketing for Fanatics’ International Branded Division, said: “At Fanatics, we believe in creating connections with all fans and celebrating fandom, as well as having a positive impact across our local communities, and we are thrilled to have been able to work with the team at Everton to accomplish this.
“The Respect, Celebrate, Empower range is the manifestation of our - and Everton’s - long-standing desire to create a product range that reflects our shared values and commitment to inclusion for all, and we can’t wait for fans to see what we’ve come up with.”
Sue Gregory, CEO at Everton in the Community, commented: “We’re so grateful to Fanatics and the Club for choosing to donate the net profits from the new Respect, Celebrate, Empower range to Everton in the Community.
“This money will not only support the sustainability of our life-changing work and delivery across the Liverpool City Region, in line with our recently launched Trinity Project, but also enables us to continue embedding and increasing awareness of equity and inclusion across all of our programmes, among our staff and participants."
Updates regarding the All Together Now campaign are regularly shared on evertonfc.com via the dedicated page here, and via the Club’s social media channels.
More information about All Together Now’s achievements over the past five years will be published on evertonfc.com and in our matchday programmes in the coming weeks. To shop the Respect, Celebrate, Empower range visit evertondirect.com.
