Everton And Fanatics Open New Retail Store In Belfast

Everton’s retail partner, Fanatics, is delighted to announce the opening of the Club's first ever official store in Northern Ireland  

The store, located at 12-16 Castle Lane in the heart of Belfast’s shopping district, opens for business on Thursday 7 October and will feature an extensive range of official Everton apparel, replica kit, headwear, fashion accessories, sporting goods, toys and souvenirs.  

It will also feature an in-store personalisation service from November, allowing fans to have their replica kits customised.  

Everton Commercial Director Alan McTavish said: "We are excited to open our first store in Northern Ireland later this week.  

"We have a strong fan presence across Northern Ireland and when we were presented with this opportunity by Fanatics, in one of Belfast's key shopping destinations, we jumped at the chance.  

"As a Club, we are always looking at ways of broadening our retail offer and getting closer to our supporters. This store gives the Club the chance to connect with supporters in the region."  

Fans in the Republic of Ireland can continue to purchase official merchandise online, through and, while the Club looks at expanding its presence south of the border for the 2022/23 season.  

McTavish added: "We are aware of the fans' request in the Republic of Ireland to have our kits in more stores, and we have been working with Fanatics to do so from next season."

Throughout 2021, Fanatics, a global leader in licensed sports merchandise, has served Everton fans through its online store Everton Direct worldwide – and the new Belfast store is also a part of their commitment to reach more overseas Everton fans.   

“We are excited to welcome fans to the first Everton Store based in Northern Ireland,” said Danny Downs, UK General Manager at Fanatics.    

“Our long-standing partnership with Everton has shown that its fanbase is incredibly passionate about the Club and we are always looking at opportunities to increase visibility of the Everton brand and the availability of Everton merchandise around the world.   

"It is clear to us that the popularity of the Club across the globe has increased significantly in recent years, and we’re excited about the range of opportunities that will help maintain this growth and serve Everton fans wherever they are based in the world."  

Everton Belfast Store Q&A

When will the store be opening?

The store will open on Thursday 7 October. 

What are the store opening times?

Monday-Saturday 10am-5pm

Sunday 1pm-5pm

Where is the store located?

12-16 Castle Lane, BT1 5YF (Belfast)

Will the fans be able to personalise shirts?

Yes, but this will be active from November.

What products will fans be able to buy at the new store?

Fans will be able to buy an extensive range of official Everton merchandise, including apparel, replica kit, headwear, fashion accessories, sporting goods, toys and souvenirs.

Are Fanatics looking at opportunities for new stores in the Republic of Ireland?

Fanatics are looking at a number of ways in which they can increase distribution of Everton merchandise for fans based in the Republic of Ireland and as soon as these are confirmed they will be announced to our Irish fans. 

Will the store accept online, E1 or E2 returns?

No, the store will not accept online, E1 or E2 returns. 

Can someone return something acquired in Belfast in another Everton store?

No, all items bought in the Belfast store will need to be returned to the Belfast store.

Will there be additional hummel product available at the store?

No, there will only be Everton products for sale in the store.