Everton and Everton in the Community are increasing activity on their ‘Blue Family’ campaign in response to the latest national lockdown.
‘Blue Family’, first launched in March 2020, is a coordinated engagement campaign that maintains contact with fans and participants and provides vital support and assistance to some of the most vulnerable, socially isolated, and at-risk members of the community during the ongoing pandemic.
In the past 10 months, the campaign has directly supported more than 27,000 vulnerable and at-risk families, made almost 25,000 check-in and welfare calls, delivered in excess of 14,000 emergency food parcels and provided more than 250,000 meals for school children, participants and local residents - as well as delivering bespoke online content consumed by millions across the world, aimed at keeping people connected.
And, following news earlier this month of a return to a full national lockdown across the UK, the Club and its charity are further stepping up the ‘Blue Family’ efforts.
You can donate to support the Blue Family campaign by visiting www.evertonfc.com/bluefamily/donate
The expansion of activity will include increased outbound calls to fans, additional support to deal with an increase in referrals for people in need of support and assistance and expanded content output to keep communities across Liverpool and beyond connected.
Support is available to anyone living in Liverpool City Region without them needing to have had any former relationship with Everton Football Club and/or Everton in the Community and you can fill in the Blue Family referral form below.
This increased support is in addition to the charity’s ongoing support for the participants of its 40+ programmes. These are continuing remotely, delivering online education, fitness and coaching sessions, tailored mental health support, regular welfare calls and bespoke wrap-around support to the vulnerable, elderly and/or at-risk participants. This work supports the aim of helping to address the rising social issues caused by the pandemic including social isolation and the widening inequality gap in education.
Everton has reallocated Club and Everton in the Community staff to ‘Blue Family’. For those most vulnerable and at-risk members of society, the campaign is on hand to provide:
- Essential food parcels
- Mobile phone credit for those living alone and with limited support networks
- Support with gas and/or electricity vouchers for those facing increased fuel bills
- Assistance with provision of digital devices to support home-learning
- Mental health support and advice
This ‘Blue Family’ section of the official Everton website is also home to a wealth of online content to support home learning, fan wellbeing and remote supporter interaction. This includes downloadable packs for children, cooking and exercise guidance and online events to maintain community cohesion.
The Club’s Fan Centre team will continue to make outbound calls to supporters to provide a friendly voice to talk to.
You can donate to support the Blue Family campaign by visiting www.evertonfc.com/bluefamily/donate
