Everton Football Club has announced an extension to its partnership with global multi-asset investment platform eToro.
eToro became Everton’s Official Online Trading Partner in August 2019 and the extended deal will ensure the organisation will continue to receive global exposure through access to Everton’s online channels and a presence at Goodison Park on matchdays via big screens, LED perimeter advertising, and media backdrops.
Recognised as a leader in financial technology (fintech), eToro enables its users to invest in the assets they want, including stocks and commodities. eToro not only allows users to choose what they invest in, but also how - whether that is trading, following the approach of another investor, or investing in a portfolio.
More than 14 million registered users have signed up and anyone can buy, hold and sell assets, monitor a portfolio in real time and trade at any time.
Alan McTavish, Commercial Director at Everton Football Club, said: “After a very successful first 12 months, we are delighted to extend our relationship with eToro into the 2020/21 season.
“We are pleased eToro has committed to further invest in our partnership. Establishing long-term mutually beneficial relationships with our partners is a key part of our commercial growth strategy. This extension demonstrates the value eToro has already seen from their initial season with us.
“We are excited to continue our work together to deliver digital campaigns that appeal to the global Everton fanbase, while also educating the wider football audience on investing in the financial markets.”
Dylan Holman, eToro’s Global Sponsorship Manager, said: “As a global investment platform, we’re delighted to be extending our partnership with Everton and utilising its international marketing assets and reach.
"The Club has big ambitions and a passionate international fanbase, with whom we have enjoyed building a relationship with over the past year. We look forward to the 2020/21 season and what that brings for our partnership.”
For more information, visit etoro.com.