Everton’s new hummel home kit for the 2020/21 season has officially become the fastest-selling shirt in the Club’s history on the first full day of pre-order sales.
The classic royal blue jersey, which features hummel’s iconic chevrons across the shoulders and sleeves as well as the branding of new main partner Cazoo for the first time, was revealed at 8am (BST) on Friday 3 July to wide acclaim.
The remarkable response generated record global online pre-order sales for kits and also ensured a record day of sales for the clubs online store evertondirect.com
According to the Club’s Official Retail Partner Fanatics, just four hours after pre-orders of the Club’s new home kit began, sales had surpassed the full opening day figures for each season over the past decade.
Record sales are also being registered for the Club’s training and travel wear ranges, launched as part of the same 8am reveal, as hummel and Fanatics’ wider collection received a Blue seal of approval from the Club’s international fanbase.
By late afternoon as Evertonians continued to order from the extensive new range and Friday, July 3 became the biggest ever day of sales for the clubs online store.
Alan McTavish, Commercial Director at Everton said: “We knew that our bespoke hummel kit would prove to be popular with supporters - and we are delighted with the overwhelmingly positive response that has helped make this the fastest-selling kit in the Club’s history.
“With global sales of kit, training and travel wear, we believe this is only the start of a positive and creative relationship between Everton, hummel and Fanatics.”
Danny Downs, UK General Manager at Fanatics said: “Everton is a fantastic club and we’ve developed a strong relationship that has allowed us to work in partnership with both them and hummel to deliver a great kit for the fans this year.
“Everton were one of the first clubs in Europe to adopt Fanatics’ vertical manufacturing model, which has enabled us to cater to the modern-day, on-demand needs of Everton’s global fanbase and has meant we were able to cope with the huge demand we’ve seen for this fantastic new kit. We are delighted that the fans love it as much as we do.”
The hummel Everton 2020/21 home kit, training and team travel wear is available for pre-order from evertondirect.com and will be in-store at Everton One and Everton Two from Thursday 16 July.