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Brands Outlines Reasons For Ancelotti Appointment

Director of Football oversaw presentation to new boss.

Marcel Brands says Carlo Ancelotti's pedigree for improving players, coupled with the Italian's encyclopaedic knowledge of the game, made him the standout candidate to lead Everton into an ambitious future.

Director of Football Brands oversaw a presentation to Ancelotti of Everton’s “ideas and culture”, as the Blues moved to secure one of Europe’s pre-eminent bosses.

Ancelotti claimed Champions League success with AC Milan, twice, and Real Madrid and has won domestic titles in Italy, France, Spain and Germany.

The 60-year-old will join forces on Merseyside with Dutchman Brands, who was instrumental in PSV Eindhoven landing three Dutch championships in four seasons and worked beside experienced compatriot Louis van Gaal to claim an against-the-odds title success with AZ Alkmaar in Holland.

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Digital members will receive a monthly newsletter and get access to exclusive videos and regular member competitions offering money can’t buy prizes.

Your Digital account will also enable you to buy any tickets on general sale, and if you’re an Official member or Season Ticket Holder, the same login will allow you to access and manage your ticketing account.

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03:09

ANCELOTTI'S FIRST INTERVIEW AS EVERTON MANAGER

Blues boss outlines his "dream to bring success" to ambitious club.


“I have worked with a few experienced and high-profile managers,” Brands told evertontv.

“My first impression of Carlo is that he is a very nice man, a gentleman and very experienced. He knows the world and the football world.

“He is quiet, a little bit like me, and I think we can work together very well.

“When we identify a [potential] new player, I try to give him a presentation of how we see him fitting in the Club and we did that with Carlo as well.

"We gave him a presentation of our club and squad and ideas and staff, the culture of the Club.

“He was really excited about it and that is the way it should work.

“Everyone has to know if we want to achieve something in this club, we need stability and time. Carlo was very positive about that.”

This video is for Season Ticket Holders, Official Members and 21/22 Hospitality Members

You need to log in to watch.

If you already have an Official Membership or 21/22 Season Ticket, just login to watch the video.

If you are interested in an Official membership, you can find out how to buy one here.

Also check out our streaming FAQs.

This content is available for free to Digital Members

Login or register to access

Free Digital Membership will provide you with the best possible experience when logged into the website, including access to the latest digital content.

Digital members will receive a monthly newsletter and get access to exclusive videos and regular member competitions offering money can’t buy prizes.

Your Digital account will also enable you to buy any tickets on general sale, and if you’re an Official member or Season Ticket Holder, the same login will allow you to access and manage your ticketing account.

To view this content you need to be a Season Ticket Holder, Hospitality Member or Official Member.

Login to watch or click below to buy an Official Membership

As well as access to live pre-season matches, Official Members receive a range of other benefits, including exclusive content and welcome pack.

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02:32 Sun 22 Dec 2019

WATCH: GOALS AGAINST... BURNLEY

Which is your favourite of these past strikes against the Clarets?


Everton owner Farhad Moshiri, Chairman Bill Kenwright and the Club’s Board were united in an effort to bring Ancelotti to Everton.

The former Paris Saint-Germain and Bayern Munich boss, who signed a four-and-a-half year contract with the Blues, will take charge of his first game when Everton host Burnley in the Premier League on Boxing Day.

Ancelotti is inheriting a side in good spirits after a productive run under caretaker manager Duncan Ferguson – and eager to start working with a boss who trails a reputation for astute man-management and first-rate coaching.

“Carlo builds relationships with the players and gives them responsibility and confidence,” said Brands.

“That is really important for the squad we have.

“We have experienced players but also young players – and he can improve them.

“If you are a player in the dressing room, you like an appointment like this.

“Carlo has worked for some of the world’s biggest clubs and is a very experienced manager.

“A manager who is close to his players, so I think they are really excited about that.

This video is for Season Ticket Holders, Official Members and 21/22 Hospitality Members

You need to log in to watch.

If you already have an Official Membership or 21/22 Season Ticket, just login to watch the video.

If you are interested in an Official membership, you can find out how to buy one here.

Also check out our streaming FAQs.

This content is available for free to Digital Members

Login or register to access

Free Digital Membership will provide you with the best possible experience when logged into the website, including access to the latest digital content.

Digital members will receive a monthly newsletter and get access to exclusive videos and regular member competitions offering money can’t buy prizes.

Your Digital account will also enable you to buy any tickets on general sale, and if you’re an Official member or Season Ticket Holder, the same login will allow you to access and manage your ticketing account.

To view this content you need to be a Season Ticket Holder, Hospitality Member or Official Member.

Login to watch or click below to buy an Official Membership

As well as access to live pre-season matches, Official Members receive a range of other benefits, including exclusive content and welcome pack.

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03:35

CEO ON WHY NEW EVERTON STADIUM IS 'HUGE STATEMENT OF INTENT'

Denise Barrett-Baxendale discusses Bramley-Moore Dock and Goodison legacy project.


He added: “It was good that the whole Board took part in conversations with the new manager.

“Our owner was very involved but also the Board, with the Chairman, Denise [Barrett-Baxendale, Chief Executive], me and Sasha [Ryazantsev, Chief Finance and Commercial Officer] and that was a very good thing.

“We were all very impressed by the way Carlo presented himself and with how he looked at Everton.”

02:44

Brands Outlines Reasons For Ancelotti Appointment

Marcel Brands says Carlo Ancelotti's pedigree for improving players, coupled with the Italian's encyclopaedic knowledge of the game, made him the standout candidate to lead Everton into an ambitious future.

Director of Football Brands oversaw a presentation to Ancelotti of Everton’s “ideas and culture”, as the Blues moved to secure one of Europe’s pre-eminent bosses.

Ancelotti claimed Champions League success with AC Milan, twice, and Real Madrid and has won domestic titles in Italy, France, Spain and Germany.

The 60-year-old will join forces on Merseyside with Dutchman Brands, who was instrumental in PSV Eindhoven landing three Dutch championships in four seasons and worked beside experienced compatriot Louis van Gaal to claim an against-the-odds title success with AZ Alkmaar in Holland.

This video is for Season Ticket Holders, Official Members and 21/22 Hospitality Members

You need to log in to watch.

If you already have an Official Membership or 21/22 Season Ticket, just login to watch the video.

If you are interested in an Official membership, you can find out how to buy one here.

Also check out our streaming FAQs.

This content is available for free to Digital Members

Login or register to access

Free Digital Membership will provide you with the best possible experience when logged into the website, including access to the latest digital content.

Digital members will receive a monthly newsletter and get access to exclusive videos and regular member competitions offering money can’t buy prizes.

Your Digital account will also enable you to buy any tickets on general sale, and if you’re an Official member or Season Ticket Holder, the same login will allow you to access and manage your ticketing account.

To view this content you need to be a Season Ticket Holder, Hospitality Member or Official Member.

Login to watch or click below to buy an Official Membership

As well as access to live pre-season matches, Official Members receive a range of other benefits, including exclusive content and welcome pack.

MORE INFO - BUY A MEMBERSHIP - STREAMING FAQs

03:09

ANCELOTTI'S FIRST INTERVIEW AS EVERTON MANAGER

Blues boss outlines his "dream to bring success" to ambitious club.


“I have worked with a few experienced and high-profile managers,” Brands told evertontv.

“My first impression of Carlo is that he is a very nice man, a gentleman and very experienced. He knows the world and the football world.

“He is quiet, a little bit like me, and I think we can work together very well.

“When we identify a [potential] new player, I try to give him a presentation of how we see him fitting in the Club and we did that with Carlo as well.

"We gave him a presentation of our club and squad and ideas and staff, the culture of the Club.

“He was really excited about it and that is the way it should work.

“Everyone has to know if we want to achieve something in this club, we need stability and time. Carlo was very positive about that.”

This video is for Season Ticket Holders, Official Members and 21/22 Hospitality Members

You need to log in to watch.

If you already have an Official Membership or 21/22 Season Ticket, just login to watch the video.

If you are interested in an Official membership, you can find out how to buy one here.

Also check out our streaming FAQs.

This content is available for free to Digital Members

Login or register to access

Free Digital Membership will provide you with the best possible experience when logged into the website, including access to the latest digital content.

Digital members will receive a monthly newsletter and get access to exclusive videos and regular member competitions offering money can’t buy prizes.

Your Digital account will also enable you to buy any tickets on general sale, and if you’re an Official member or Season Ticket Holder, the same login will allow you to access and manage your ticketing account.

To view this content you need to be a Season Ticket Holder, Hospitality Member or Official Member.

Login to watch or click below to buy an Official Membership

As well as access to live pre-season matches, Official Members receive a range of other benefits, including exclusive content and welcome pack.

MORE INFO - BUY A MEMBERSHIP - STREAMING FAQs

02:32 Sun 22 Dec 2019

WATCH: GOALS AGAINST... BURNLEY

Which is your favourite of these past strikes against the Clarets?


Everton owner Farhad Moshiri, Chairman Bill Kenwright and the Club’s Board were united in an effort to bring Ancelotti to Everton.

The former Paris Saint-Germain and Bayern Munich boss, who signed a four-and-a-half year contract with the Blues, will take charge of his first game when Everton host Burnley in the Premier League on Boxing Day.

Ancelotti is inheriting a side in good spirits after a productive run under caretaker manager Duncan Ferguson – and eager to start working with a boss who trails a reputation for astute man-management and first-rate coaching.

“Carlo builds relationships with the players and gives them responsibility and confidence,” said Brands.

“That is really important for the squad we have.

“We have experienced players but also young players – and he can improve them.

“If you are a player in the dressing room, you like an appointment like this.

“Carlo has worked for some of the world’s biggest clubs and is a very experienced manager.

“A manager who is close to his players, so I think they are really excited about that.

This video is for Season Ticket Holders, Official Members and 21/22 Hospitality Members

You need to log in to watch.

If you already have an Official Membership or 21/22 Season Ticket, just login to watch the video.

If you are interested in an Official membership, you can find out how to buy one here.

Also check out our streaming FAQs.

This content is available for free to Digital Members

Login or register to access

Free Digital Membership will provide you with the best possible experience when logged into the website, including access to the latest digital content.

Digital members will receive a monthly newsletter and get access to exclusive videos and regular member competitions offering money can’t buy prizes.

Your Digital account will also enable you to buy any tickets on general sale, and if you’re an Official member or Season Ticket Holder, the same login will allow you to access and manage your ticketing account.

To view this content you need to be a Season Ticket Holder, Hospitality Member or Official Member.

Login to watch or click below to buy an Official Membership

As well as access to live pre-season matches, Official Members receive a range of other benefits, including exclusive content and welcome pack.

MORE INFO - BUY A MEMBERSHIP - STREAMING FAQs

03:35

CEO ON WHY NEW EVERTON STADIUM IS 'HUGE STATEMENT OF INTENT'

Denise Barrett-Baxendale discusses Bramley-Moore Dock and Goodison legacy project.


He added: “It was good that the whole Board took part in conversations with the new manager.

“Our owner was very involved but also the Board, with the Chairman, Denise [Barrett-Baxendale, Chief Executive], me and Sasha [Ryazantsev, Chief Finance and Commercial Officer] and that was a very good thing.

“We were all very impressed by the way Carlo presented himself and with how he looked at Everton.”