Everton will reinforce its commitment to supporting inclusivity in football with the Club's All Together Now campaign supporting Stonewall’s Rainbow Laces initiative at Saturday’s home game against Chelsea.
The campaign promotes lesbian, gay, bisexual and transgender equality in sport and Rainbow Laces branding will be displayed at Goodison Park to emphasise the Club is welcoming for all and does not tolerate any form of homophobia.
Everton’s backing forms part of the Club’s All Together Now diversity scheme to promote equality.
Since its launch in December 2018, All Together Now branding and the tagline 'a football family for everyone' has been used across LED perimeter boards, the jumbotron screens and in concourses at Goodison on matchdays, while several schemes to encourage equality have been developed by the Club across Merseyside.
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LGBT inclusion sessions have been embedded into Everton in the Community’s Premier League Kicks and Premier League Primary Stars youth programmes, helping the Club’s official charity raise awareness and celebrate diversity at local schools.
Sophie Cowell, Everton’s Equality, Diversity and Inclusion Adviser, further detailed the Club’s efforts to promote equality, as well its work with the Blues’ official LGBT+ supporters’ club, Rainbow Toffees.
“Dedicating the Chelsea match to Stonewall’s Rainbow Laces campaign is one of many initiatives we support,” she said.
“This season alone we have formed a LGBT+ Staff Network that planned the Club’s activity at Liverpool Pride 2019 and worked closely with Rainbow Toffees to organise a special screening of our match against Aston Villa earlier in the season.
“We are always on the lookout for new ways to promote diversity and inclusion and look forward to working with the Rainbow Toffees in the future.”
Mike Homfray from Rainbow Toffees will be interviewed in the Fan Zone outside Goodison ahead of the game.
If you’re interested in finding out more about Rainbow Toffees, please email rainbowtoffeesmerseyside@gmail.com
