Everton Football Club has scooped gold in the ‘Best Campaign by a Not-For-Profit’ category at the 2019 National Payroll Giving Excellence Awards in recognition of the Club's scheme in aid of its official charity, Everton in the Community [EitC].
Hosted at the prestigious Mercers' Hall in London, the annual awards offer a fantastic opportunity to recognise and highlight employers and employees' promotion of Payroll Giving, which generates precious funds for charities.
The Best Campaign by a Not-For-Profit award recognises not-for-profit organisations which have successfully promoted Payroll Giving to their own employees and/or carried out a successful externally-facing campaign.
Launched at the start of the 2018/19 season, Everton’s Payroll Giving scheme saw more than 30 per cent of the Club’s workforce – including members of Everton’s first team and Under-23 squads – sign up to the initiative to play their part in supporting EitC's ongoing fundraising campaign, The People’s Place, to build and develop a purpose-built mental health facility close to Goodison Park to promote positive mental health and wellbeing and support anyone in times of need.
As members of Everton’s Payroll Giving scheme, donors are helping people access high quality mental health support while making a significant contribution towards eroding any stigma surrounding mental health.
Lesley Beattie, EitC Director of Development, said: “It is a great honour that our Payroll Giving scheme has been recognised as first place in its category at the National Payroll Giving Excellence Awards – it is a scheme that both our staff and players have embraced wholeheartedly and the charity’s fundraising team has worked tirelessly behind the scenes with Club staff to ensure it has been such a success and raised vital funds for The People’s Place.
Payroll Giving is a scheme run through HMRC which allows employees to make simple, tax-effective donations to any UK charity or good cause direct from their salary. In June 2019, Everton became the first football club in the UK to receive the Diamond Quality Mark for its Payroll Giving scheme.
The Government-supported Payroll Giving Quality Mark is a benchmarking system recognising when an employer offers Payroll Giving and signifying those businesses operating exceptional schemes. The Diamond Quality Mark is awarded to companies with at least 30 per cent employee participation in Payroll Giving.
For more information on EitC’s Payroll Giving scheme contact Carena Duffy, Fundraising Manager, on 0151 530 4037 or email firstname.lastname@example.org.