Everton Football Club scooped the best Club Marketing/Sponsorship and Engagement Campaign prize for its home kit launch and innovative ‘shirtzine’ at Monday night’s Northwest Football Awards.
Representatives from Everton’s Marketing and Partnerships teams collected the award at the ceremony, which was held at Emirates Old Trafford cricket ground in Manchester.
Everton broke new ground when launching its 2019/20 Goodison Park-inspired kit, producing a first-ever shirtzine - a limited-edition premium magazine, fusing football with fashion.
Edited by Everton fan and Mundial writer Alan Bond, and produced with Umbro, the Club’s Official Technical Partner, Everton released three editions of shirtzine St. Domingo to coincide with the Toffees’ home, away and third kit reveals.
Everton’s home kit shirtzine celebrated the key elements of Everton and Umbro’s proud history, which helped to shape the modern design of this season’s strip. The design features the distinctive criss-crossed steelwork from the upper tier of the Bullens Road stand at Goodison, the work of legendary stadium architect Archibald Leitch
Editor Alan and the team behind the shirtzine utilised an array of outstanding photography to present the eye-catching 2019/20 kit.
The home shirtzine also featured interviews with first-team stars Tom Davies, Richarlison and Seamus Coleman, Everton Women aces Megan Finnigan and Danielle Turner, alongside Umbro designer Bryony Coates and lifelong Blues fans.
A total of 1878 (the founding year of Everton) first-edition copies of the home shirtzine were printed and individually numbered, with players past and present signing selected shirtzines.
Various copies were placed in key locations around Merseyside, with fans lucky enough to find them encouraged to share pictures of the locations on social media.
Other editions were given away through competitions on the Club’s digital channels – while a digital edition was available for Evertonians around the world to read and see more of the kit.
The away and third kit shirtzines also proved successful, with those editions featuring interviews with the likes of Lucas Digne, Bernard, Andre Gomes and Leighton Baines.
Everton were shortlisted for three other accolades at the Northwest Football Awards, having been nominated in the following categories:
Premier League Community Club of the Year, in association with the PFA – for Everton in the Community and its ground-breaking work across Merseyside.
Community Initiative of the Year in association with the PFA - for ‘The People’s Place’ campaign which aims to raise money to help Everton in the Community build and develop a permanent drop-in mental health facility in the shadows of Goodison Park.
Kick It Out Promoting Inclusion Award – for the Club’s ‘All Together Now’ campaign to celebrate diversity and increase awareness of everything done by Everton FC and Everton in the Community to promote equality.
