Everton players from across the Club have shown their support for this year’s #TogetherForAlderHey campaign by modelling items from the hospital’s charity range.
Everton Women defenders Gabby George and Georgia Brougham, forward Simone Magill and goalkeeper Kirstie Levell tried on this year’s eagerly-awaited pyjamas for size, while defender Lucas Digne, forward Alex Iwobi and goalkeeper Jordan Pickford tested out the new homeware range.
The #TogetherForAlderHey campaign centres upon the connections built every day at Alder Hey Children’s Hospital, from patients and doctors to volunteers and parents, and how loving support is shown across the Alder Hey community.
This year’s product range, available in Matalan, includes unisex adult and children’s pyjamas, a babygrow, bed socks, an eye mask and a mug. All products will have a colourful print featuring figures holding hands and Alder Hey’s iconic Oli the Elephant.
The print is a celebration of togetherness, with people and the hospital at the heart of the design. All profits from the campaign will go to Alder Hey Children’s Hospital Charity.
To show support for the hospital and this year’s campaign, people are also being asked to share pictures of themselves holding hands with friends and family, wearing their Alder Hey pyjamas and using the hashtag #TogetherForAlderHey.
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The images will be connected to form a chain of people across social media, illustrating the breadth of support for Alder Hey.
Everton Women’s forward Magill said: “At Everton, we embrace being a family so it’s fantastic to see this campaign celebrating all those that make up the Alder Hey family, from patients and their parents to the wonderful doctors and volunteers. Alder Hey is a really special place so I am proud to be involved in this year’s campaign and I will be wearing my Alder Hey pyjamas with pride!”
Money raised to date by the annual campaign has funded a range of activities and projects designed to enhance and improve the lives of their young patients.
This includes the funding of specialist medical equipment, ward musicians, an on-site magician and play specialists and a chef programme to deliver healthy and nutritionally balanced food to all patients. Funds have also helped support a new research and education facility.
Fiona Ashcroft, CEO of Alder Hey Children’s Charity, said: “We are really grateful to Everton Football Club for their involvement in this year’s #TogetherForAlderHey Matalan campaign. The Club has continued to be an incredible supporter to Alder Hey over many years and we hope this will encourage all Everton supporters to get their PJs on and post a selfie!”
