Everton Launches First Ever Shirtzine To Mark New Kit

Everton has become the first football club to launch a shirtzine - St. Domingo - to mark the release of the Blues’ new home kit for the 2019-20 season.

Edited by Everton fan and Mundial writer Alan Bond, and produced with Umbro, the Club’s Official Technical Partner, three editions of St. Domingo will be released to unveil each of Everton’s new strips for the forthcoming Premier League season.

The first edition marks the release of the Club’s home kit, which is based on the theme ‘Built To Last’. The shirtzine celebrates the key elements of Everton and Umbro’s proud history and which helped to shape the modern design of this season’s home strip – available to pre-order now.

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St. Domingo includes exclusive interviews with Richarlison, Seamus Coleman, Tom Davies, Megan Finnigan and Danielle Turner, alongside features with passionate Evertonians.

Alan and the team behind the shirtzine have also utilised an array of outstanding photography to present the eye-catching 2019-20 home strip. The kit is available to pre-order now by calling into the Everton One or Everton Two stores, or by visiting evertondirect.com.

A total of 1878 (the founding year of Everton) first-edition copies of St.Domingo have been printed and individually numbered, with players past and present signing selected shirtzines.

Various copies will be placed in key locations around Merseyside and fans lucky enough to find them are encouraged to share pictures of the locations on social media.

Other editions will be given away through competitions on the Club’s digital channels.

A digital version of St. Domingo is also available to enable Evertonians around the world to read and see more of the new kit.

Alan McTavish, Commercial Director at Everton Football Club said: “Our St. Domingo shirtzine is a first for the Football Club. The theme for this year’s home kit is ‘Built To Last’, which celebrates our Club’s rich history in a modern and eye-catching way.

“We’ve used the shirtzine not just to offer an insight into the technical and design elements of the 2019-20 kit, but to explore the wider meaning of a football shirt and the personal associations our fans and players make with the wearing of an Everton shirt. It has allowed us to tell compelling stories – from our Club, the designers Umbro, and our fans.”

Jonathan McCourt, Umbro UK Marketing Manager, said: “Everton is a club renowned for its ‘firsts’ and we wanted to stick to that tradition with the first ever shirtzine. The publication is centred on content that fans can connect and identify with, whether you’re a true Evertonian or a wider genuine football enthusiast.

“With the relaxed editorial player shots, stylised kit images and considered features, that outline the inspiration and design of the kit, we feel the shirtzine is a perfect way to showcase all the bespoke elements to the new kit.

“Whether you read it online, pick it up in one of the city’s cultural hot spots or on social media, there is something for everyone.”

St. Domingo includes a feature on legendary stadium architect Archibald Leitch and his distinctive criss-cross lattice design which graces the upper tier of the Bullens Road stand at Goodison - and provided Umbro with the inspiration for the graphic design on the chest of this year’s home kit. Young Blues Aaron Middleton and James Gavan also talk about their excitement at what is ahead for Evertonians.

Tom Davies discusses his memories of wearing an Everton kit as a child, and what he aims to achieve with the Club, while Richarlison explains why blue has always been his colour, his journey from Brazil, his relationship with Evertonians and his ambitions for the future.

Umbro designer Bryony Coates gives an exclusive interview about both the design and technical elements of the 2019-20 kit, revealing: “For this shirt we wanted to create a visual representation of Everton at home. We researched the story of the Club and especially the Archibald Leitch stadium design and felt this captured the essence of Everton. We wanted to put the graphic at the heart of the shirt, so chose a simple collar. The one we selected houses the graphic really well.”

The Everton home kit is available to pre-order now from the Everton One and Everton Two stores or by visiting evertondirect.com.