Everton Football Club confirmed the signing of a new partnership agreement with Italian food production business Fratelli Beretta in November 2018.
The multi-year partnership will see Fratelli Beretta become the Blues’ first Official Club Partner based in Italy and will give the Beretta Group marketing assets across the Club and a presence at Goodison Park on matchdays to increase awareness of its products in Asia, Europe and the USA.
The success of the partnership saw Fratelli Beretta become Everton’s first Official Academy Partner in July 2019 - its first partnership agreement with a Premier League club.
As a result of the expanded partnership, Fratelli Beretta branding will be displayed on the front of Academy teams' match shirts, within the Academy areas of the Club’s USM Finch Farm training ground and at each of the Academy teams' home fixtures. The company will also have an increased advertising presence at Goodison Park on matchdays.
Established in 1812, with a passion for quality, the Beretta Group has been committed to producing the best Italian products for more than 200 years. Now managed by the eighth generation of the Beretta family, the new partnership sees the coming together of two organisations with shared values of history, tradition and innovation.
Fratelli Beretta is a firm believer in the importance of sport and its many benefits including friendship, physical health and mental well-being. The brand has a long history of investment in professional sports and currently holds partnerships with Italian football clubs Torino, Juventus and AC Milan. The agreement with Everton is the organisation’s first Premier League partnership.
Alan McTavish, Commercial Director at Everton Football Club, said: “We are delighted to welcome Fratelli Beretta to our growing portfolio of Official Club Partners.
“Our two organisations share the same belief in what is important – our values and ethos are a natural fit. We are both committed to looking after our communities and maintaining our proud sense of tradition and history.
“This partnership demonstrates the growing global appeal of Everton and represents another positive development in our commercial strategy. We look forward to a successful partnership with Fratelli Beretta for years to come.”
Paolo Beretta, Project Manager at Fratelli Beretta, said: “We are very proud to announce this new collaboration with Everton Football Club. Determination, teamwork and innovation are values that we hold close to us as an organisation and it quickly became clear from our discussions that they are values and principles that we share with this great football club. Like Everton, we have a strong and proud history behind us and we look forward to starting this new journey together.”
With more than 2,000 employees and 23 factories in Europe, the USA and Asia, Fratelli Beretta is one of the leaders in Italian food production and is a company that continually innovates in response to the diverse needs of an evolving market and its consumers.
For more information on Fratelli Beretta click here.