Everton Football Club and international tyre manufacturer Davanti announced a renewed and expanded multi-year global commercial partnership in February 2020.
The new deal will see Davanti remain as Everton’s ‘Official Global Tyre Partner’ as the Club continues to support the brand’s objective to further increase its presence in the UK, Europe, Middle East, Far East and South America. The expansion of the deal will also allow Davanti to benefit from enhanced exposure across Everton’s digital channels and at Goodison Park on matchdays.
Alan McTavish, Commercial Director at Everton, said: “We have worked closely with Davanti over the past three years to help maximise their brand visibility across global markets. It has been fantastic to see Davanti’s incredible international growth, which highlights the benefits of partnering with Everton.
“We aspire for longevity in all of our partnerships and in line with our own commercial ambitions and growth plans, it’s fantastic that our partners are extending and growing their relationships with us. We look forward to the next chapter of our partnership with Davanti and continuing our successful story together.”
The announcement of the new deal coincides with Davanti’s first ever ‘International Dealer Conference’, which is being held today [28 February] at Goodison Park, where delegates from across the world will get an insight into the impact the partnership has had on the tyre manufacturers’ global growth.
Sean Maddocks, Davanti Sales Director for UK and Ireland, said that renewing the partnership was a key part of his own company’s brand strategy moving forward.
“Since we first began working alongside Everton we have seen first-hand the power of two brands with a shared vision not only for growth and success, but for achieving those aims responsibly,” he said. “There are 20 clubs in the Premier League and with its storied history Everton is one of the best known and most respected globally.
“Since day one it has been a true partnership. Everton actively work with us to maximise brand visibility across global markets. For Davanti, the benefit has been clear as we have seen incredible growth from 15 countries at the beginning to our tyres now being sold in more than 60 countries.
“Working with Everton has played a significant part in that. Their brand is globally recognised and their commitment to Davanti, from hospitality to branding to reaching out into new territories with us, cannot be underestimated.
“We are proud to be Everton’s Official Global Tyre Partner.”
To find out more about Davanti Tyres, visit davanti-tyres.com.