Split into two sections (sales and management), the partnerships section of the Club sources, signs and collaborates with Club partners to create and develop mutually beneficial relationships.
In 2017, Everton was proud to announce a new five-year agreement with SportPesa, a record deal for the Club which saw us become the first Premier League team to play in Tanzania during 2017/18 pre-season.
Early in the 2017/18 campaign, Rovio were announced as the Club’s first ever Sleeve Partner, with their Angry Birds franchise taking the branding position on Everton’s famous royal blue shirt.
Umbro remain a key partner of the Club as they continue to supply the first team and Academy with high-quality training and playing kit, as well as replica kits that encourage fans to get behind the team. They have also created several other lines, including a popular Goodison Park 125-year anniversary range.
Fanatics remain a crucial part of the daily running of the Club’s merchandise operation, improving services both in store at Everton One and Everton Two, as well as online via evertondirect.com. Continued improvements in product range and availability have seen an increase in sales, highlighting the importance of the partnership.
The naming rights to the Club’s training facility has seen USM become synonymous with Finch Farm, as well as the Club.
Having joined as a partner during the 2016/17 season, Sure continue to produce highly-engaging, Everton related content across their social media channels.
Blackwell Global joined the partnership portfolio for the 2017/18 season as the Club’s Official Forex and Brokerage Partner. The partnership has already delivered an Everton-themed television commercial that was shown widely across the brand’s key markets of Asia and Oceania on Bloomberg.
Davanti are now entering their second season as the Club’s Official Tyre Partner. They have run several competitions for fans and created compelling content with Everton players, proving themselves a great addition to Everton’s partnership family.
StubHub continue to provide Evertonians with the opportunity to resell their seats in a controlled secure environment for any Premier League match at Goodison Park they are unable to attend. A subsidiary of eBay, StubHub are the world’s largest secondary ticket market place.
Molson Coors have become the Official Beer Supplier of the Club, providing the fans with a selection of beverages throughout the stadium and Fan Zones.
Thomas Cook Sport are the Club’s Official Matchbreaks Partner and support our fans with all their away travel domestically and in Europe. They also run multiple fan competitions each season with money-can’t-buy experiences as prizes.
As a Club, we’re extremely proud of our partners and the important role they play in the commercial development of Everton.