BLUE FAMILY CAMPAIGN

OUR CAMPAIGN TO COMBAT ISOLATION AND SUPPORT SOCIETY'S MOST VULNERABLE

On Thursday 19 March, Everton Football Club and Everton in the Community launched ‘Blue Family’, a coordinated outreach and engagement campaign to maintain contact with fans and provide vital support and assistance to some of the most vulnerable, socially isolated and at-risk members of the community in the wake of the coronavirus pandemic.

Since then, Blue Family has provided essential aid and support to more than 17,500 families and individuals living across Liverpool City Region and will continue to do so for as long as help is required.

Support is available to anyone living in Liverpool City Region without them needing to have had any former relationship with Everton Football Club and/or Everton in the Community and you can fill in the Blue Family referral form here or below.

Our community staff are on hand to help the people of Liverpool through difficult times and, so far, Blue Family outreach activity has included: 

  • Fans and members of the community in greatest need contacted by Everton in the Community staff to deliver tailored and focused support, assistance and guidance, including:
  • Essential food parcels distribution, including breakfast packs for young children 
  • Financial assistance for prescription purchases and delivery
  • Mobile phone credit for those living alone and with limited support networks
  •  Support with gas and/or electricity vouchers for those facing increased fuel bills
  • Mental health support and advice
  • A referral service for access to Everton in the Community’s support provision 
  • Calls from the Everton Fan Centre to thousands of fans to maintain contact and provide a friendly voice to talk to, prioritising the elderly and isolated
  • Increased communication through the Club’s email, social media and web platforms to share important public information and deliver engaging content for those in isolation
  • Exercise and mindfulness videos provided by trained staff from the Club and Everton in the Community 

 

 
Kick-started with a £50,000 donation from Everton Football Club, and with donations also received from thousands of generous Everton Season Ticket Members, Hospitality Lounge Members, local partners, Majority Shareholder Farhad Moshiri and Chairman Bill Kenwright, Blue Family has provided a vital lifeline to Liverpool City Region during ongoing challenging and difficult times.

The last seven months have seen Everton in the Community receive more than 250 referrals from the families of pupils who attend its partner schools. The charity received more than 240 self-referrals from the families of pupils who attend its partner schools and more than 600 referrals for existing and former participants. EitC has been able to support these people with food vouchers, by purchasing basic cooking and household equipment for local families living in poverty where previously a child’s only hot meal came at school and setting up weekly food deliveries for low-income families.

The online Blue Family form has received more than 1,100 requests for support from families and individuals in need living across the city and community, and Club staff have made more than 16,500 welfare and check-in calls to participants, fans and members of the public in greatest need.
Charity staff have delivered more than 5,000 emergency food parcels, in addition to supporting more than 1,500 families with utilities, mobile phone credit and essential household items.

Everton in the Community’s Neighbourhood team continue to be on hand to support the 10,000+ residents living within the immediate vicinity of Goodison Park – one of the most socially deprived wards in England – and has provided housing and money management support, as well as advice on benefits and Universal Credit. Additionally, support has been offered to local refugees and asylum seekers through the charity’s ongoing relationship with British Red Cross.

Everton in the Community’s Youth Engagement team continues to maintain contact with the young people on its programmes and has increased its wrap-around support package, which includes intense mentoring, bespoke support and necessities for its more vulnerable participants and families, as well as preparing tools and resources to support rising anxiety concerns and possible bereavement support that might be needed now and in the future.

The charity is also working to provide additional support for the families of its young participants, as well as ensuring that the appropriate support and assistance is in place for vulnerable families of its 60 partner schools across the Liverpool City Region. As all of its delivery takes place in areas of mass deprivation across Liverpool City Region, Everton in the Community has increased its outreach work to provide further support to families who have been identified as a top priority and may be struggling due to loss of income.

To complete the Blue Family referral form, click here.

 

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