Chang have been using the power of Twitter to engage with Evertonians.
A series of competitions have been run on the official Twitter account and they have proved a great success, with over 1,000 entries for one competition alone.
Supporters were simply asked to tell Chang their life motto or describe their favourite FA Cup memory for the chance to win prizes, ranging from four match tickets to an Everton shirt worn in the FA Cup semi-final.
To celebrate Everton reaching the FA Cup semi-final, Chang also teamed up with 16 Thai restaurants in London to offer travelling Blues fans discount on their food bill – and members of the first team showed their support by tweeting about the special offer to their thousands of followers.
The players and Club have also used their influential Twitter accounts to spread the word about Chang by tweeting about Chang competitions. The messages sent by members of the first team squad and the official Everton account led to a 25% increase in followers to the official Chang Beer account over a ten-day period, and it has now reached almost 2,500 followers.