The first official Everton Crest to feature on our kit dates back almost 100 years to 1920 - the era of Tom Fleetwood, Bobby Parker and Sam Chedgzoy.
In those days it comprised the white letters ‘EFC’ entwined upon a blue shield.
It was a version that remained - with a one season absence - for a decade before disappearing from our jerseys for 40 years.
But whilst there was no Crest on the official shirts donned by the heroes of the 40s, 50s and 60s, the Club did have a Crest which represented Everton Football Club perfectly; a Crest which has provided the template for many of our previous designs.
It was in 1938 that a design was created which would lay the foundations for all future versions.
"I was puzzling over it for four months," Kelly said. "Then I thought of a reproduction of the ‘Beacon' which stands in the heart of Everton."
The 'Everton Tower' or 'Prince Rupert's Tower' - the ‘Beacon' to which he refers - has been inextricably linked with the Everton area since its construction in 1787. It still stands today on Everton Brow in Netherfield Road.
Accompanied by the Club motto, 'Nil Satis, Nisi Optimum' - 'Nothing but the best is good enough' - the ties were first worn by Kelly and Everton's chairman, Mr E Green, on the first day of the 1938/39 season.
On that day, Everton were at Bloomfield Road for a Division One clash with Blackpool and won 2-0 with goals from Tommy Lawton and Alex Stevenson.
That was on the 27th August, 1938 - and four days later the ties and the Crest made their first appearance at Goodison. Everton triumphed again when they registered a 3-0 win over Grimsby Town.
Indeed, the ties and the Crest were proclaimed as lucky, as Everton raced to six consecutive wins in their opening games...and, in May, the League Championship.
But the design didn't move from the Boardroom to the dressing room.
There was no Crest of any type on the Everton jersey until 1972 when white ‘EFC’ letters were simply embroidered onto the shirt. This lasted for four campaigns before a simplified font was introduced instead.
Then, in 1978, came the return of the Tower. This was the first time Kelly's design had been used on the kit and it remained for four years. In 1982 a simplified, circular design was produced, with the shield and the Latin motto removed.
Twelve months later the Crest changed again and the motif which marked Everton's most successful period was born. It comprised the letters ‘EFC’ above a slightly reshaped Tower and laurel wreathes.
Eight years on and in 1991 a version resembling the 1978 edition was introduced and was worn on the shirt when Everton lifted the FA Cup in 1995.
In 2000, this design was modified to add ‘1878’, the year the Club was founded, and the word ‘Everton’. It is a design that has remained in place until this year - and the latest adaptation of a Crest first drafted in 1938 by the famous Theo Kelly.