Ready, Steady, Chang!
On 22 March 2010 a special event to introduce Chang to the bar and restaurant owners of Liverpool will be taking place at the city’s premium Thai restaurant, Chaophraya.
As part of the ‘Owning Liverpool’ campaign, the event will be a great opportunity for members of the hospitality community to understand Chang and the benefits of stocking the product.
The event will also feature appearances from Everton stars Phil Jagielka and Leon Osman, who will be taking part in a very special cookery demonstration. In true ‘Ready, Steady Cook’ style the players will be helping the expert Thai chef prepare two dishes using a vital ingredient – Chang beer – whilst of course answering questions from guests.
The event is designed to increase Chang stockists by allowing guests to experience the product and how it can be enjoyed on its own or with food and be given information on the support they will receive from Everton by stocking Chang, which will include marketing, promotional support and collateral, player appearances and matchday exposure.