WHY WE DECIDED TO THINK PINK!
4th October - 11:14
I thought I'd fill you all in on a little bit of the background to the pink Everton shirts that have been spotted in photographs recently.
The idea originally came from the Club's Head of Public Relations Ian Ross. The aim was to help support the Breast Cancer awareness charity following several members of staff who had been diagnosed, and subsequently successfully come through their treatment.
It's our way of saying thank you via association with the worthy cause and to raise money through e-auction and various prize draws and competitions.
So we made 50 shirts for promotional purposes, and contacted the charity to offer our support. They were amazed that a Premier League club had offered them help; the phrase "we always have to ask first" springs to mind from when I was speaking with a lady called Sarah Davis from the Breast Cancer Campaign.
Ladies Day was then arranged for last Sunday, which starts the month long national awareness campaign.
Amanda Holden was photographed in one of the pink shirts to help promote Ladies Day and our support for the charity, whereby £1 from each match ticket sold would go to the Breast Cancer Campaign, and once the shirt was seen, hundreds of enquiries started coming in from supporters who wanted to buy them!
We hadn't originally intended to sell them, as there are Premier League rules surrounding production and sales of replica kit, and we already have three kits on sale this season.
However, we now have permission from the Premier League to go ahead due to the huge interest we have received and shirts will be available to buy in the New Year.
A contribution from the sale of each shirt will go direct to the charity, and we thank JJB, Umbro and the Premier League for their support in getting these shirts manufactured and helping us to continue our support for Breast Cancer Campaign.
Gary Wilton
Partnerships Development Manager
Wigan
Everton
Stoke
Your Comments
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megan miller
fave color fave team and i have it !!!!! its fab!!!!!
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Friday 21st Mar 2008 16:25
Agree with megan?
David McBride
Does anyone know if the pink shirt will be available in babies sizes? My 3 week old daughter is desperate for one!! Or so I tell the missus!
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Wednesday 16th Jan 2008 12:57
Agree with David?
Ashleigh Young
What Date Is The Release Of The Pink Everton Shirt Does Anyone Know??
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Saturday 12th Jan 2008 17:09
Agree with Ashleigh?
Charley Jeffries
i think the pink everton is a great idea. my nan had breast cancerbut thankfully came through then two years later cancer came back in a differnt place and she sadly died.and if i give to charity i mostly give to this charity i cant wait too buy the new shirt in the new year. it is great that everton are raising more awereness.
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Friday 19th Oct 2007 20:24
Agree with Charley?
Christopher Howard
Great news re being able to sell the shirts for a great cause but why January? Surely you would sell more (and make more money for the charity) by selling them as christmas presents!
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Wednesday 17th Oct 2007 12:56
Agree with Christopher?
Helen Siegal
Absolutely delighted! Cant wait 2 buy the pink shirt in Jan!! :-D
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Sunday 7th Oct 2007 20:44
Agree with Helen?
Steve Ball
Great to see the peoples club listening to the voice of the people Well Done
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Saturday 6th Oct 2007 12:38
Agree with Steve?
Nathan Walker
Well done last night blues! I'll defo be getting a pink shirt for my daughter, she will only wear girlie colours, fantastic idea! COYB
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Friday 5th Oct 2007 10:25
Agree with Nathan?
Mark Reid
It's not lost on me how many women have asked me if these shirts are available! EFC should get them in production - the girls love them.. and personally I think they look great too... Plus its all for a good cause!
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Friday 5th Oct 2007 10:14
Agree with Mark?
Nicola Read
I know I'll be getting a pink shirt, so will my sister in law and my mum! We were only talking about emailing to ask if we could buy them anywhere at the Middlesbrough game! I think they will be in great demand! Well done to Ian Ross for a fantastic idea! "Come on you Blue Boys"!!
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Friday 5th Oct 2007 10:14
Agree with Nicola?