The views in these blogs are those held by the individual blogger and do not necessarily reflect the views of Everton Football Club.
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The Premier League’s next key task will be to secure future international live TV rights. We’re about to start the final year of the current TV rights deal and have already secured the next three year’s domestic rights deal (Sky and Setanta).
Expectations on international rights remain high and the Premier League will spend the next six months securing deals by territory directly with international broadcasters. If you’re interested, Everton generally takes more than one-twentieth of the domestic rights fees as a result of finishing above mid-way and being ‘better than average’ on TV appearances, however, all clubs take one-twentieth of the international rights. As a consequence of this uncertainty, at this stage, budgets for 2010/11 are difficult to finalise.
Our 2008/09 results benefit from a back-to-back fifth place finish and, of course, an FA Cup final. Both results mean we’re better than budget and are able to make good some of the shortfall on average attendances. However, this emphasises how important attendances are to our ‘bread and butter’ revenues and why it’s so important that we secure average gates close to 37,000. We can only do that if we can rely on a ‘bedrock’ of a healthy season ticket base and I’m pleased to report we’re well over 22,000 season ticket holders, for 2009/10, at the beginning of June.
The Club thanks all those fans who’ve renewed for next season. Our marketing campaign has now turned to promoting the availability of some great seats and as all Evertonians know, there’s plenty of ‘variety’ in the quality of seats at Goodison. Right now there’s a chance to secure a great seat for the whole season and our fan centre staff will be delighted to meet with you to show you in person.
We’re hopeful 2009/10 will see record retail sales. I’m delighted to be working with a partner who shares our ambition for customer service, product range and our retail ‘brand’ and we’re all excited by the prospect of a new megastore – Everton One, the fantastic new shop in Liverpool One, Everton Two and a market-leading retail website. Kitbag Limited has made a big investment in our Club and I know they’ll be worthy of our support and your custom.
All this revenue can only go to help support the funds that are made available to David for team strengthening during this summer and beyond. We are constantly reviewing all our options to ensure we’re doing everything we can do to secure David’s chosen players. Of course, we must also capitalise on our core strengths - the stability of the squad, the team spirit and the nucleus or ‘spine’ of talented footballers committed to the Club. Securing the long term commitment of Jagielka, Yobo and Howard cements these qualities even further. Great news for all Evertonians!
2008/09 has been a great season for the Club, its fans and our staff. Can I conclude by going ‘on the record’ to say thanks for your great support and thanks to my team for ‘going the extra mile’ and maintaining the progress demanded if we are to make Everton the best football club in the world.
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