PINK SHIRT SUCCESS

Tuesday 18 March 2008, 16:51
by Claire Boden @YourEverton

Everton officials have admitted they have been overwhelmed with the response to the recently released pink replica shirts.

1,000 of the specially commissioned shirts went on sale on Monday at various retail outlets, with a donation of each purchase being donated to the Breast Cancer Campaign.

The limited edition shirts were an instant hit and the final few remaining were sold out on Tuesday morning.

The pink shirts were part of Everton’s second annual Ladies Day in October 2007, which raised over £10,000 for breast cancer awareness.

A small number of the shirts were commissioned to support the event along with a series of other special events throughout October.

Since Ladies Day, the pink shirt gained an unprecedented amount of interest and with that in mind the Premier League gave permission to sell the shirts.

Following the successful launch of the pick shirts, the Club is investigating the possibility of releasing a further batch of pink shirts at a later date.

“As expected the shirts have proved a hit with Evertonians,” said Head of PR Ian Ross.“It was always our intention to make only a limited number available but we will be talking to our retail partner about the possibility of a securing a further batch.”

Meanwhile, Everton have voiced their disappointment after discovering that a number of shirts are being made available to purchase on the internet, only hours after going on general sale.

Mr Ross added: “Frankly, we are dismayed that these shirts are now being sold for profit on the Internet. This is a fantastic fund raising initiative for the Breast Cancer campaign and to learn some people have attempted to make money for personal gain is disappointing.”

The Club’s eAuction website has one pink shirt, which has been signed by the first team squad, available to bid on with all proceeds to be donated to the Breast Cancer Campaign. Click here to find out more.