Everton's Match Of Action
The Swansea game is the Blues' Kick It Out designated fixture.
Saturday 22 March will see Everton take on Swansea City at Goodison Park in a fixture that has been designated as the Blues' Kick It Out Match of Action.
Established in 1993, Kick It Out is a campaigning organisation which enables, facilitates and works with the football authorities, professional clubs, players, fans and communities to tackle all forms of discrimination.
Everton Football Club and Everton in the Community work tirelessly with Kick It Out and other leading charities throughout the year to continue their work in encompassing all six areas of diversity and aim to ensure that individuals are not discriminated against on the grounds of age, disability, gender, race, religion and sexual orientation.
In the build-up to Saturday’s game, we will be taking a look at the work that Everton and the Club’s official charity does around each of the six strands to encourage equality and diversity across Merseyside, beginning with age.
Everton in the Community continues to run a number of highly successful age-specific programmes and initiatives which have been recognised and commended nationwide for the successful impact they have for Merseyside residents.
Pass on the Memories
Pass on the Memories, a unique initiative developed in partnership with Mersey Care NHS Trust for patients with memory loss and their families, is a weekly scheme which uses a range of interventions, including sporting reminiscence workshops, custom-made life story memory books and calendars.
The participants also enjoy day trips to local places of interest and social activities, to help people to share important memories and create new ones.
One particular tool used in the sessions is an audio CD containing interviews and stories from past Everton players, including Dixie Dean and Graeme Sharp.
Further aims of the programme is to develop an understanding and awareness of Dementia and work towards creating Dementia friendly environments in work places, public areas and communities, and has led to Goodison Park being acknowledged as the first dementia-friendly stadia in the UK through its commitment to ensuring that key frontline staff have been trained to recognise the challenges that people with memory-loss face.
Everton in the Community’s Blue Bingo, run in partnership with ASDA, Tesco and Merseyside Police, along with housing association and neighbourhood investor Plus Dane Group, engages with over 120 elderly residents per session, very two months.
The guests, who also include Pass on the Memories participants, enjoy refreshments, a buffet, musical entertainment and several rounds of bingo.
It is not only the elderly who the Club’s official charity regularly engages with.
Kicks is an initiative that offers free football coaching in a bid to reduce crime and anti-social behaviour across the borough of Kirkby.
Delivered in partnership with Knowsley Council, Your Housing Group, Liverpool Housing Trust and the Merseyside Police youth engagement team, the organisations work alongside each other to signpost young people who are in danger of getting involved in anti-social behaviour.
Four evenings a week, Everton in the Community coaches engage with hundreds of local young people as they visit community centres in Westvale, Towerhill, Southdene and Northwood.
Back in December, Bryan Oviedo displayed his support for the Kicks project by making a guest appearance at one of the sessions at the community centre in Westvale.
Tickets for Saturday's game against Swansea are still available – click here to book your seat online now. Alternatively, phone 0871 663 1878 or visit the Goodison Park Box Office, Everton Two or the TicketQuarter.