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It’s In Our DNA

Everton's new 2013/14 home kit is unveiled.

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Everton Football Club is entering an exciting new era and has today revealed the latest addition to the Blues’ DNA.

The Club has unveiled its new 2013/14 home kit for the next chapter of its history, which is available to pre-order now.

>>>More about the new 2013/14 home kit


The new home shirt is a classic football design, unmistakably Everton, and features a royal blue body with a white collar and white hoops on the sleeves.

The kit, which goes on sale from Wednesday 24 July, has been produced by Nike and features the leading sports brand’s unique Dri-Fit technology, which is designed to draw sweat away from the body to keep players cool and dry during a game.

Home Kit 2013/14
 
Everton’s 2013/14 home kit is made of fabric weighing just 150 grams, 23 per cent lighter than previous Nike kits and boasts a 20 per cent stronger knit structure and significantly improved stretch.

This season Nike embarked on an innovative programme to gather 3D body scans of some of the world’s leading footballers to produce a more athletic fit tailored to the contours of their bodies, which is reflected in the Blues’ new home kit.

Dave Biggar, Everton’s Commercial Director, said: “Producing the Everton kit is a hugely important task and the 2013/14 home kit has been designed by Nike with both our supporters and playing squad in mind.
 
"The accompanying ‘It's in our DNA’ campaign underpins the Club’s ‘born not manufactured’ ethos.
 
"We hope the kit will prove to be as popular with our supporters as it was with Roberto Martinez and the players when they were given a preview and we are very much looking forward to a successful launch in the coming weeks.”

The Blues’ new home kit is made from recycled polyester in accordance with Nike’s commitment to produce athletic wear with a low environmental impact. The shirt and shorts of each kit are made from up to thirteen recycled plastic water bottles.

This pioneering process sees plastic bottles melted down to form yarn that is spun into recycled polyester, reducing energy consumption by up to 30 per cent compared to the manufacture of virgin polyester.  Since 2010, Nike has diverted more than 1.1 billion plastic bottles from landfills through the use of recycled polyester.

The 2013/14 Everton home kit is available to pre-order now online at evertondirect.com or in store at Everton One or Everton Two. The new kit will be officially launched at a special event on Wednesday 24 July.

Goalkeeper Kit 494

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