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Record Shirt Deal For Blues

Everton to sign three-year extension with Chang.

Record Shirt Deal For Blues
Marouane Fellaini
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Everton Football Club has today confirmed the biggest shirt sponsorship deal in its history.

The Blues finalised a new three-year extension to their current deal with Chang and  put pen to paper in Bangkok on Thursday.

The agreement takes Chang’s sponsorship of the Blues through to 2014 and could be worth in excess of £12m to the Club.

To help mark the deal, star midfielder Marouane Fellaini flew to Thailand as part of a senior delegation from Goodison, and is spending the day meeting Chang officials and members of the Club’s burgeoning army of Thai supporters.

The Chang logo has been emblazoned upon Everton Blue since 2004 and the partnership is now the longest-running shirt sponsorship deal in the Premier League.

Everton Chief Executive Robert Elstone, also in Bangkok, said: “We are delighted to be signing a new three-year extension with Chang. We consider Chang to be very much a part of the extended Everton family.

“We are proud of what we have achieved in our time together and to have contributed to the development of young Thai footballers and the coaching infrastructure. Thai Bev has harnessed the years of accumulated expertise in our Academy and used it to deliver their own agenda on the ground in Thailand.”
He added: “Chang have always been very supportive of Everton since we first signed with them in 2004 and have been extremely proactive in driving the partnership forward, helping Everton grow internationally, whilst we have assisted in supporting Chang in key markets around the world.
“We understand that in the modern sports sponsorship market it is vital to generate as much value as possible and together we believe that the Everton/Chang relationship will continue to provide a significant payback on the investment.
“We are extremely excited about the new contract and look forward to working with our Thai colleagues to further develop the relationship.”

Charlie Jitcharoongphorn, Deputy Managing Director of Thai Beverage Marketing Co Ltd, said: “Chang has been a major sponsor of Everton for seven consecutive seasons.  Over the course of these seven years, our partnership has been nothing short of truly fulfilling and rewarding.

“The Chang logo on the shirts of Everton players has successfully launched the brand into international fame and the partnership enables us to contribute to the development of Thai footballers in many ways.

“So, we have decided to extend our sponsorship contract with them for the fourth time, which will run well into 2014.”

As part of the trip the Everton delegation will visit the Thai Bev Academy and meet with a group of Thai Everton supporters to celebrate the Blues’ ever-growing fan base in Thailand.

Michael HodgsonOur biggest shirt deal getting announced the same day were linked with David Beckham, the biggest shirt seller in history. Is the deal further along than were being led to believe??

Saturday 27th November 21:43 Report Comment

willie kellynever buy robbie keane, please people stop suggesting that. what'd call the guy that scored that cracker v arsenal in champions league this week, think he played for braga was it? he looked class i'd be happy with someone real potent with venom and firw like him we need someone leading from the front as cahill does from just behind there!!

Friday 26th November 15:21 Report Comment

DAVE HUNTERThe best deal we have ever had from shirt sponsors and people still moan. As for liverpool sorry to sat this but they are a world wide known club, we obviously aren't or buyers would be banging on mr Kenwrights! I agree with everyone about the kids shirts CHANG SODA would be better than nothing. As for the money brought in by this deal it isn't a big fund for Mr Moyes we will need to sell to buy, we do have one or two who could leave and not be missed by anyone within a month. I.E. Billy, Heitinger. Hope Anichebe gets a run out on Saturday can't do any worse than rest of the strikers. And finally Chang can you start selling your beer in North Wales. loads of ex scouse and North Walian Blue fans here who would enjoy a 'cold' Chang instead of the warm stuff we get at the ground

Friday 26th November 12:16 Report Comment

Paul Ellamtony wooderson!!!!!!!!!!!!!!!! youre right about saha, hes just not doing it. thats why i suggested someone like santa cruz, or jelle vossen, or crouch or keane (all within our budget surely) - someone to shake it up a bit, who will want to prove a point when they come in. as for anichebe and vaughan - theyve had enough chances to shine in my view and not done it - they are at best decent impact players but we need a regular scoring forward. maybe you are onto something with selling bilyletdinov and heitinga, use the cash from their sales to fund a £10-15 million striker? we need to score more goals thats for sure!

Friday 26th November 07:45 Report Comment

Tony WoodersonOh, and the great Chang debate. Get it on the kids shirts! I had to buy my kids a moody Thai import because they both wanted the same one their Dad wears. While I agree in principle in the reasons for dropping it from the kids kits, the kids want to wear what their heroes wear & if fans are anything like me, the club will earn more money by re-introducing the sponsors logo on ALL shirts! Fans campaign starts here!!!!

Thursday 25th November 23:37 Report Comment

brennan finneganWell done to Chang. Lets hope we can all celebrate a few glasses on Sat night with a good win and our strikers scoring

Thursday 25th November 22:51 Report Comment

CRAIG WEILDINGThe kids shirts should have the sponsor on. They will not feel like their heroes without it.

Thursday 25th November 18:23 Report Comment

Tony WoodersonPaul Ellam! Roque Santa Cruz perfect for Everton?? You must be joking! We've got more than our fair share of injured strikers at the club. We don't need anymore. Seriously guys, do you honestly think Chang have given us £12M up front? That is spread over 4 years so the most we can expect is £3M a year. Who will that get us? Assuming DM is handed that to spend which is highly unlikely! (note to Editor, my comments haven't been published for weeks! Never anything inflammatory, just healthy banter among fans)

Thursday 25th November 17:58 Report Comment

Steve CarthyAs all the other comments state - Lets Invest this money into bringing in one or two quality players. On the Sponsorship side, why can't all the junior kits have the emblem "Chang Soda" rather than a plain top. I really do think the kids are missing out !!!!!

Thursday 25th November 15:10 Report Comment

Paul Wrobelfinally some good news in november! I like the logo, the taste of the beer and the funds everton get out of that great partnership/ renewed contract. lets see how they are invested and how we can benefit from it. i'd prefer to bring in 1 or 2 decent players!

Thursday 25th November 13:42 Report Comment

Paul HowellsGood stuff, I think with this 'Army of Thai Evertonians' our marketing team need to realise the money making potential. Open up either a store or at least an online store over there with a distribution centre in Thailand. Even if we sell the shirts at a lower price than in the UK to make them more affordable and sell more. It is a perfect opportunity were we must be surely market leaders now so lets take advantage and get some mush needed cash flowing into the club.

Thursday 25th November 13:21 Report Comment

Milin Chandrawhatever just do a favour guyss..get the everton shirts and stuff in india too and i will be happy...why chang?a kid cant have anything on the chest...just bare kit......groan...

Thursday 25th November 09:30 Report Comment


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