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'Deal Shows Our Appeal'

Elstone says deal shows Everton's attractiveness to sponsors

'Deal Shows Our Appeal'

Chief Executive Robert Elstone believes Everton’s record sponsorship deal with Chang comes as a glowing endorsement of the Club’s progress.

The Blues officially signed their historic new three-year shirt sponsorship deal – the biggest in Everton history – at a lavish launch in Bangkok on Thursday afternoon (8am UK time).

The contract boasts increased terms that could see the Club net more than £12m between now and the end of the 2013/2014 season.

And by the expiry of the new extension, the partnership will have spanned a decade.

Since first joining forces with Chang in 2004, Everton have negotiated steadily better terms and Elstone believes that speaks volumes about the Club’s attractiveness to investors.

“It is a great deal for us financially,” Mr Elstone told evertontv. “It is probably about four times the original deal and is at least 25 per cent more than the current deal, so we are showing good growth rates.

“And in a climate where people are really questioning where they spend their money, questioning their investments and trying to save money wherever they can, the fact that Chang have come back to us and are prepared to spend more than they have in the past shows that we are really delivering for them

“Also I think the length of the partnership shows we work hard, we are a good partner and that it is a genuine working relationship with excellent communication.”

The new shirt deal comes hot on the back of the Club getting the go ahead to begin work on the new Park End Development.

The Blues intend to build a new £9m self-funded retail and administration centre on the current site of the Club Everton lounge.

“We have had a busy month,” added Mr Elstone. “We have a number of big projects on the go and we will continue to strive to take the Club forward and make Everton the very best it can be.”

Paul Choong, Chang's Vice-President of External Affairs, admitted his delight at seeing Mr Elstone and Marouane Fellaini in Bangkok to mark the deal.

He told evertontv: "We are so pleased about the new deal and I think it is another great moment in Chang’s history. It will take us to 10 years with Everton and it is great news.

"It is also special to have Robert Elstone and Marouane Fellaini here to grace this important occasion in Thailand. Everton and Chang have built a bond and our partnership has seen Everton become very popular in Thailand.

"The deal benefits us on so many levels. Our logo on the Everton shirt is seen by millions worldwide and through our work we also have helped so many kids in Thailand through our joint Academy.

"It is a wonderful partnership and hopefully it will continue for many years to come."

Malcolm BubbGood work Robert Elstone.

Friday 26th November 10:40 Report Comment

Jimmy SoerheimSo lets give a new and improved offer to Steven Pienaar, who is a great dribbler and has really exellent work ethic which we seem to need when we are struggleing like we do now. I would hate to see us as a mid-table team in the future.

Friday 26th November 00:54 Report Comment

Jimmy SoerheimI am supporter of norwegian team Viking stavanger and they also used to have graet players, then to save money through saving wages they sold or let go their top players and now they struggle to build themselves up again. They too have ambitions to be i europe each year and Everton seems to go in the same foottracks as Viking in this way. Its a shame cause ive been a huge EFC supporter since I was a kid and we have gone far since Duncan Ferguson and relegation battles each year. Hope this isnt a sign of a new downfall for EFC.

Friday 26th November 00:49 Report Comment

Jimmy SoerheimIts time to give the wage structure a lift in this club, if we are growing than so should we be able to keep hold of players such like Steven Pienaar, any thing else shows that we really arent a top 6 side with europe expectations each year. You cant demand Moyes to get the club in europe each year if the wages is like another average club in the premiership. I cant see how we can get a better player in for Pienaar with our lack of transfer funds. We MUST keep our best sparkling players within the team. I think pienaar is a big part of the fundament in this club and we must build upon him not demolish it and him out.

Friday 26th November 00:44 Report Comment

liam-james munroANY SPARE CHANGe... FOR THE JANUARY SALES.!!! e.t.i.d

Thursday 25th November 17:46 Report Comment

Paul Ellammore good news - maybe some of this new found cash can go towards getting a couple of strikers? sell vaughan and anichebe to help with funding and get in vossen and santa cruz

Thursday 25th November 17:34 Report Comment

Victor TayWell done Elstone. This deal might be peanuts to the big teams in the Premier League, but it is indeed a sign of progress for our club. Coupled with the Park End Development, it shows that you and your administrative staff are doing a great job in driving our club forward. In time to come, I am sure Everton will become a "Facility driven club" as was said by you not too long ago.

Thursday 25th November 16:16 Report Comment

CRAIG WEILDINGBe even better for the sponsors when we are in the Champions League next season. Although some countries do not allow alcohol to be advertised.

Thursday 25th November 13:14 Report Comment

neil brimageAny chance of a new striker!

Thursday 25th November 12:57 Report Comment


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