Everton Rises To Highest-Ever Position In Deloitte Football Money League

Everton has risen to its highest-ever position in the 2019 Deloitte Football Money League, climbing three places to 17th.

The Deloitte Football Money League analyses the highest revenue-generating football clubs in the world and is based on financial figures for the 2017-18 season.

Everton’s elevated position comes on the back of a strong period of growth, with the Club achieving a 45 per cent increase in commercial income, sponsorship and gate receipts in 2017-18.

A key factor in this was the Club’s record shirt sponsorship arrangement with SportPesa, with the gaming giant becoming the Blues’ Main Partner.

Everton’s revenues were also boosted by its innovative engagement with sleeve partner Rovio and the video game developer’s iconic game, Angry Birds, augmented by a growing portfolio of Official Club Partners.

The Club’s participation in the UEFA Europa League, meanwhile, had a positive impact on matchday revenue.

In total, Everton generated record revenue of £188.6m in 2017-18, with a growth rate of 10 per cent on the previous year.

The rise to 17th position in the Money League continues an upward trend for the Club, with the Toffees having jumped from 23rd to 20th in the previous rankings.

Everton CEO, Professor Denise Barrett-Baxendale, said: “A key strategic objective for us is to drive significant growth in revenue and to manage costs effectively.

“In the last four years the Club has delivered a significant increase in commercial income, growing revenue by 91 per cent between 2014 and 2018.

“Future expansion in our commercial portfolio remains one of our key priorities for the next 12 months.

“As a club, we have set ourselves challenging ambitions, we have a plan in place to deliver on these long-term ambitions and we are already making significant progress.”

Everton Chief Finance and Commercial Officer, Sasha Ryazantsev, said: “Our commercial objectives are all about enhancing value, boosting revenues and ensuring that we are increasingly more competitive when measured against other clubs.

“If we look at the five-year trend in revenue, in relative terms it is commercial revenue that has increased the most – with 125 per cent growth.

“Of course, we are very competitive with our ticket pricing and we are very proud of the commitment we have made to our fans – our matchday income has actually gone down by three per cent. It is another reason why the move to a new stadium at Bramley-Moore Dock is crucial for us.”

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