Everton Launches Equality And Diversity Campaign

The Blues' game against Watford at Goodison Park on Monday night marks the launch of ‘All Together Now’ - the Club's campaign to celebrate diversity and increase awareness of everything done by Everton FC and Everton in the Community to promote equality.

Everton’s reputation as a Club of 'firsts' has seen pioneering work in promoting inclusivity across the Everton Family. 

Examples this year include:
  • The Club utilising groundbreaking technology to deliver the world's first virtual matchday mascot experience for a boy with severely reduced mobility.
  • Everton becoming the first Premier League team to recognised as breastfeeding friendly.
  • Becoming the first professional English club to unveil a new kit using the Club's women's team.
The ‘All Together Now’ campaign will tie together Everton FC and Everton in the Community’s collaborative work regarding equality and diversity to ensure all fans – and anyone visiting Goodison Park or its community facilities - feel welcome and catered for at all times.

To celebrate the launch of ‘All Together Now’, the branding for the campaign - and the tagline 'a football family for everyone' - will be used across LED perimeter boards, the jumbotron screens and in a number of areas at tonight's game.

Throughout the season, the Club will continue to develop and deliver initiatives aimed at further encouraging and celebrating equality and diversity.

In October, the Club partnered with Lil-Lets to battle period poverty and offer free sanitary products across Goodison Park and Everton in the Community facilities.

The summer saw the launch of EitC’s Blue Base, a former derelict building in Salop Street, close to Goodison Park, which was transformed into a function centre to act as a pre and post-match lounge for vulnerable and disabled fans on matchdays.

The building also hosts ‘Pass on the Memories’ – a programme that supports the elderly living with dementia or suffering from social isolation while encouraging them to immerse themselves into the Everton family.

The Club is also a Disability Confident employer and applies best practice in the employment of people with disabilities.

Professor Denise Barrett-Baxendale, CEO of Everton Football Club, said: “Throughout our 140-year history, we have been regularly recognised as a family-orientated Club with proud traditions and values.

“We are committed and dedicated to embracing equality and diversity in everything that we do. The launch of our new equality campaign ‘All Together Now’ says it all, we want to be an ‘Everton Family for Everyone’ and will not stop in our mission to drive equality through the positive power of football.”

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