Everton Football Club launched two new social media platforms exclusively for American Evertonians after visiting Washington D.C. over the weekend.
The Toffees are one of the most followed Premier League clubs in the USA, and after launching their new Twitter and Instagram channels, will be looking to engage further with an ever-growing US fanbase.
The Club took the launch of @EvertoninUSA to the heart of the American capital to coincide with NBC Sports and the Premier League's fan festival event as part of ‘Premier League Mornings Live’ last Saturday.
Evertonians and official Supporters Clubs from across the USA were in attendance, with the Club hosting DC Toffees at Fado Irish Pub on Friday before joining Supporters' Club members to watch the Blues beat Fulham 3-0 on Saturday morning, US time, at NBC's Capitol View event.
Amongst a host activities taking place over the weekend, the Club handed out scarves, flags and face masks of new fan favourite and Brazilian international Richarlison at Premier League Mornings Live, sourced fan-led content and caught up with Premier League record goalscorer Alan Shearer - before heading off to watch former Blues hero Wayne Rooney score two goals for DC United in a 5-0 win over Montreal Impact.
Everton is known by its passionate US fanbase as ‘America’s Team’ and there are many connections between the Blues and US football which have helped develop and grow support for the Club ‘stateside’.
The Toffees have Hollywood connections, with Sylvester Stallone having shown his support for the Club by attending a match at Goodison Park in 2007 before using the venue as a setting for the climactic fight scene in 2015 move Creed
. Lifelong Blue and champion boxer Tony Bellew played the role of the main protagonist in that movie opposite Michael B Jordan.
On the pitch, Everton Academy graduate and former England captain Wayne Rooney is currently driving DC United up the MLS table, whilst Everton fan favourite Tim Cahill enjoyed a fruitful stint for New York Red Bulls. Everton Giant (hall of famer) Adrian Heath is currently managing Minnesota United and young Blues left-back Antonee Robinson has already earned four senior caps for the USA, following in the footsteps of Tim Howard and Landon Donovan who are just two of a number of former Blues who made an impact on the US Men’s National Team (USMNT).
@EvertoninUSA was launched last Friday on both Twitter and Instagram. The official Everton accounts showcased content solely focussed on Everton US-based fans - with all content posted bringing loyal Blues based in the United States closer to their Club.
Scott McLeod, Head of Engagement at Everton, said: “We have a passionate and growing US fanbase and we all enjoyed watching the Blues win against Fulham on Saturday morning.
“After launching the two US facing social media channels, we look forward to engaging with American Evertonians on a regular basis in the future.
“This is part of an international engagement strategy and follows on from the successful launch of our Turkish Twitter account.”