CEO Outlines Everton Ambitions In Exclusive New Column

Chief Executive Officer Professor Denise Barrett-Baxendale has outlined her ambitions for the Club in the first of a new series of exclusive columns to be published by ESPN.
 
The columns, which will see key people from within Everton providing insight into the going-ons at Goodison Park, USM Finch Farm and the Royal Liver Building, will run on the ESPN website throughout the 2018-19 campaign.
 
In the opening article, published on Thursday, Professor Barrett-Baxendale reflected on a summer of change at Everton and explained the Club’s priorities in the months ahead, revealing the Club will drive forward in “the Everton way”.
 
“It is a privilege to lead Everton Football Club as the Chief Executive in a new Premier League season,” she wrote. “I am hugely excited to be in a position to set a path forward that will underline our ambitions for the future, reflect our values as The People's Club and maintain the motto set out for us by our forefathers - Nil Satis Nisi Optimum.
 
“I am completely committed to driving our club forward and making the most of the opportunities that we have. I know what the priorities are and I am determined that we make progress in these areas.
 
“It's also important to me that we make our progress in the right way, the Everton way, and this includes listening, consulting and collaborating on all important Club matters.
 
“We have come through a real period of change at our club, with a new director of football in Marcel Brands, a new manager in Marco Silva, new executive leadership team and new offices at the Royal Liver Building, a magnificent accommodation and a courageous step for the Club after more than 125 years of our staff, our people, operating out of Goodison Park.
 
“It is also the right step for the Club and really important to me, for it shows our intent, our ambition and it gives us the opportunity to place people in the best positions for our club to work at its optimum level of effectiveness and efficiency.” 

Read Denise’s full column, including her thoughts on why moving to a new stadium at Bramley-Moore Dock is so important to the Club, on ESPN here.

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