In partnership with Everton Football Club, the Blues’ Main Club Sponsor SportPesa has launched ‘Kits For Africa’, a kit donation campaign to support underprivileged grassroots football teams across the African continent.
SportPesa and Everton will work together to collect kits donated by fans, players and members of the public at Goodison Park during the month of December before distributing them throughout Africa to less privileged individuals.
The campaign began last year as ‘Kits For Kenya’ in October 2016 with SportPesa working with another of its football partners, Hull City Tigers. The campaign saw more than a ton of kits donated at various stations at Hull’s stadium before then being shipped to beneficiaries across the East African country, including football teams in the Korogocho slums in Nairobi.
This season, the campaign has been renamed ‘Kits For Africa’ and will now benefit those in need across the whole of the African continent. Fellow SportPesa partner clubs Hull City Tigers and Southampton will also be supporting ‘Kits For Africa’ and collecting old kits at their home games in December.
The Blues upcoming away game to Southampton at St Mary’s Stadium on Sunday 26 November will see both teams warm up in ‘Kits For Africa’ t-shirts as they officially launch the campaign. Three days later, Everton will take on West Ham United at Goodison Park on Wednesday 29 November in the first fixture where Toffees fans can donate their surplus kits in branded deposit bins at various stations around the ground.
Fans can also donate kit at the December home games against Huddersfield Town (2 December), Swansea City (18 December), Chelsea (23 December) and the New Year’s Day fixture versus Manchester United (1 January), where the campaign will culminate with the Club’s Main Partner switching the usual SportPesa logo on the front of Everton’s shirt with the ‘Kits For Africa’ to help generate awareness for the good cause.
‘Kits For Africa’ (K4A) is part of SportPesa’s ongoing commitment to developing grassroots football in the countries where they operate and, since the company’s inception in 2014, they have quickly established themselves as a community focused organisation.
As Africa’s leading sports gaming platform SportPesa has become known as a ‘super brand’ in the continent and is changing lives by accelerating development through sports and well-structured community initiatives.