Blues Secure Awards Double

@Everton

Everton scooped two prizes at the prestigious Football Business Awards on Thursday night.

The Blues took home the Best Fan Engagement and Best Marketing Campaign at the glitzy Emirates Stadium ceremony.

The Fan Engagement award was for the setting up of the Fans’ Forum. The independently elected group of supporters have played a major part in Everton’s work in recent times, including impacting on Season Ticket prices and stadium branding.

They also lead the campaign to raise money for Carlisle flood relief after Everton faced the Cumbrian outfit in last season’s FA Cup.


The best marketing gong arrived for the ‘Nothing Will Be The Same’ campaign which also won a Northern Marketing Award last week.

The campaign, which was based around the well-known Alan Ball quote, “Once Everton has touched you, nothing will be the same” featured innovative double exposure style creative which juxtaposed players past and present alongside fans.


A four-minute video was the focus of the campaign and featured four Season Ticket holders each telling their own personal stories of memories and experiences following Everton. Throughout the video viewers learn about the journey which fans Gerry, Tom, Natalie and Ian have each been on. Their love for Everton is brought to life as they share their first memories of arriving at Goodison Park, their favourite games and players, as well as their personal stories of the role the Club plays in their lives.


Everton’s Director of Media, Marketing and Communications, Richard Kenyon, said: “It is obviously very pleasing to have received these awards and to be recognised as best practice within our industry, but the most satisfying aspect is that both awards are in recognition of the work we do in collaboration with our fans. 

"Ideas, energy and lots of hard work from both our staff and fan groups - not least the Fans' Forum - have led to these successes and I'm sure this recognition will give us all a boost to keep up the good work."


Pictured above with the Best Fan Engagement award are Head of Engagement Scott McLeod, Fan Engagement Manager Christine Prior and Publications and Broadcaster Darren Griffiths.


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