Eagle-eyed Evertonians may have seen a series of numbers on evertonfc.com and Club social media channels this week.
Some of you will have identified them as geographical co-ordinates – and that they represent the exact location of Goodison Park.
Goodison Park. Home of the Blues. The co-ordinates for our home ground are featured in the design for the Club's 2016/17 home kit – designed exclusively for Everton by Umbro - which will be revealed on Thursday.
There can be fewer more significant co-ordinates than 53.4389°N, 2.9664°W. But over the next few days, we will focus on a series of other notable co-ordinates that have played a key part in the rich history of Everton.
There are many locations around the globe that harbour historic connections, and unforgettable memories for Toffees.
As we count down to the reveal of the new home strip, evertonfc.com will be taking a look at just some of those scenes, venues and settings – starting with where it all began…
St Domingo’s Church
It's difficult to imagine an Everton team trotting out onto a park pitch carrying the goalposts!
But that's how it all began.
The St Domingo Methodist Church Sunday School was opened in May 1870 and a man by the name of Reverend Ben Chambers joined in 1877.
He helped the chapel's cricketers set up a football team during the winter season, which they only did in order to keep fit. They could not have known how important that decision was to be.
In 1878, the football team using the St Domingo name played its first match in the south-east corner of Stanley Park, with the players carrying the posts from the park lodge on Mill Lane before fixing them into the metal sockets at either end of the crudely-marked pitch.
St Domingo's FC quickly established a local reputation for themselves and players were recruited from outside of the parish, precipitating a change of name in November 1879 - to EVERTON.
The first game as Everton Football Club took place on December 20 1879 at Stanley Park against St Peter's. Wearing blue and white striped shirts, Everton won 6-0, although, sadly, there are no records of line-ups or goalscorers.
In those days, before football was a properly organised sport, a player recruited from another team could still wear the jersey of his former club, which led to much confusion.
Everton wanted a unified kit and so, to avoid purchasing a brand new one, they dyed all the various shirts of their players black. A two-inch wide scarlet sash was added and Everton rejoiced in the nickname, The Black Watch - after the famous military regiment.
Other colours were adopted as time passed, until the team settled for Royal Blue for the 1901-02 season.
Everton established themselves as a very good team and as crowds of up to 2,000 gathered to watch them in Stanley Park, it became evident that a new, enclosed ground would soon be needed.
A move to a field on Priory Road, which boasted dressing rooms and a makeshift grandstand, preceded a switch to Anfield in 1884 and the eventual construction of the ground we now call home – but it was the four walls of a church in the district of Everton which boasts the co-ordinates with the longest association to the Blues.
Our 'place of birth', if you will.
St Domingo’s Church was pulled down in 1972, but the story and significance of the corner of Breckfield Road North and St Domingo Grove lives on little more than a mile away in the form of Goodison Park.
What are your Everton co-ordinates? All this week we’ll be highlighting various locations of relevance to the Club and its key figures – and you can get involved by sharing yours. It might be where you hail from or the scene of your most memorable Blues moment.
Simply visit Google Maps, right-click on your desired area and select 'What's here?' to discover your co-ordinates - then let us know on Twitter by tweeting them to @Everton!