The Toffee Shop To Open Saturday

On Saturday 21 November the new official Everton matchday store will open its doors to fans for the first time with some help from Club Ambassador Graham Stuart and a retro Toffee Lady.

Everton’s third retail store has been affectionately named ‘The Toffee Shop’ and will be open for the Blues’ home fixture against Aston Villa on Saturday, which is also fittingly the Club’s retro-themed matchday.

Earlier this month Kitbag appealed to supporters to help name the new outlet and over 500 fans contacted the Club with suggestions. ‘The Toffee Shop’ was submitted by Gerard Fennell, who will receive a pair of hospitality tickets for Everton’s fixture against Stoke for proposing the winning name*.

The Toffee Shop is located within the footprint of Goodison on the corner of Bullens Road and Gwladys Street, and will aim to offer supporters who approach the ground from Walton Lane a more convenient place to shop for all their Everton essentials.

Club Ambassador Graham Stuart and a special Toffee Lady will officially launch the store by cutting a blue ribbon to welcome fans when the store opens its doors for the first time at noon on Saturday.

Within the Toffee Shop Evertonian’s will be able to pick up 2015/16 Kits, Training Wear, Winter Fashion, the Christmas festive range and the new Umbro Lifestyle collection as well as matchday essentials including hats, scarfs and gloves.

And to coincide with the day’s retro theme, which focuses on the glorious era led by Howard Kendall, a selected number of retro shirts will be available for just £20 on Saturday only, including the 1985 Cup final shirt and the 1987 League Champions shirt.

In addition fans can pick up a selected number of Retro products with 20% off the original price, including the EFC Retro Duffle Bag for £28 (was £35), the Retro Teddy for just £12 (was £15) and the Retro Belt for only £8 (was £10).

So make sure you head over to the Toffee Shop before the game on Saturday to check out the new store and pick up your £20 retro shirts. For more official Everton merchandise head over to Everton One, Everton Two, or visit us online at

The new store will be open from 12pm until 3pm and then 4.30pm until 5.45pm.


*The winning name was suggested by more than one fan and those supporters were entered into a draw. The winner’s name highlighted above was then drawn at random to receive the prize.

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