Take a group of prolific Evertonian tweeters, invite them to Finch Farm for a tour, then drop the surprise they're actually off to a top-secret location.
That was our plan to announce the Club's new five-year deal with Umbro.
Tagged the #EFCfanXI, our select group would be the first to learn of the freshly-signed agreement between Everton and the iconic sportswear manufacturer who will provide our kits from the 2014/15 campaign. Their task? To break the news to the wider Evertonian world.
If there was one thing we knew about our chosen clan, it was that they were as addicted to social media as they were to Roberto's Blue army.
It didn't take long.
As ever, our cameras were there to track the day - from the early chatter and speculation, to their arrival at Umbro HQ and the revealing of their privileged mission by a very important special guest.
Watch the video above now to see how the #EFCfanXI broke a momentous piece of Everton news to Blues supporters around the globe^.
^ Supporters using the Official Everton App will need to navigate to the 'Video' section.