Everton captain Phil Jagielka and youngster Ross Barkley helped officially launch the new Everton away kit on Thursday.
The Blues duo held a special signing session and met over 150 supporters at the Goodison Park store, Everton One.
The pair signed merchandise and posed with fans for photographs ahead of Saturday's home opener against West Brom.
Jagielka told evertontv: "I'm excited about it. It is a little brighter than our other away kits from recent seasons but when you have the kit on together it fits really well.
"The boys really like it. Both the home and away kits this season seem to have gone up to another level."
The new away kit is now available to buy at Everton One, Everton Two or online at evertondirect.com.
>>> Buy the 2013/14 Everton away kit today!