Everton's new Director of Communications Alan Myers says talking and listening to the views of fans will be his number one priority.
Alan, a lifelong Evertonian, outlined his mission after taking up the role on Monday.
A former North West Bureau Chief with Sky Sports News, Alan also spent five years with the Blues between 1996 and 2001, a period in which he helped establish the very department he will now head up.
Alan will liaise with the wider media and Club partners, though understanding and addressing the concerns of supporters is a fundamental element of the position.
"I'm in dreamland. I never thought this day would come but it's here and I can't wait to get started," he said.
"The fans’ response to my appointment has been both surprising and humbling and my job now is to repay that belief with hard work.
"Bill Kenwright called me and simply said: 'Do you want to come home?'. I didn't need to answer that question. I owe a lot of thanks to Bill and Jon Woods for making it happen.
"I know Evertonians, I know how they think and I know how they feel. It's unique and something you have to have felt yourself to understand. There is so much to do but I want to be different. I want to speak to the fans, not at them. I want to listen and respect their opinions. That doesn't mean we'll always agree - but as long as we trust each other we can move forward for the good of the Club.
"The staff are fantastic people at Everton and this Club has a long history of being close to its fans. I wouldn't have left my previous job for anything less than that.
"I've always said that working at Everton is a responsibility, not a choice, and I feel privileged to have the opportunity.
"I would also like to say a huge thanks to my previous employers at Sky Sports News. I enjoyed a special 12 years there and I will never forget them."