Everton’s hugely-popular ‘12 Shades of Blue’ charity calendar has been shortlisted for a prestigious CIPR Pride Award.
The calendar, created to celebrate Everton in the Community’s 25th anniversary, caused quite a stir when it was launched last Christmas as Blues fans saw the first-team as they had never seen them before – all in the name of charity.
Tim Howard, Sylvain Distin and Kevin Mirallas were among the players who agreed to pose for the calendar, in a bid to help the Blues’ official charity to reach their season-long fundraising target of £1million.
Along with attracting media attention on a national stage, the calendar was a massive success with all 6,000 copies sold and an impressive £32,000 raised for Everton in the Community.
The calendar also trended nationally on Twitter during the ’12 Shades of Blue’ campaign and traffic to Everton in the Community’s website increased by almost 50 per cent.
Now, the limited edition calendar, which was the first of its kind to be created by a Premier League club, has been nominated in the North West’s not-for-profit category at the CIPR Pride awards, which recognise innovative and outstanding work carried out by public relations practitioners in the UK.
The CIPR PRide Awards will be held at Lancashire County Cricket Club on Wednesday 13 November.