Everton CEO Robert Elstone has spoken of his disappointment at the way the local media has interpreted the recently announced Finch Farm rental arrangement.
Liverpool City Council has purchased Everton's training and Academy facilities in a property deal which generates long-term benefits for both the Club and the Council. However, a Liverpool Echo appraisal of the deal was somewhat wide of the mark.
"Not for the first time, the Club was dismayed when reading our local papers earlier in the week," said Mr Elstone. "The Echo and Post's write-ups of our new rental arrangements for Finch Farm were badly wrong.
"The clarifications and corrections provided by our media team were ignored by the reporter and the copy published was factually incorrect and grossly misleading.
"The deal had been in the offing for several months. It was not distressed in any way. It was a well-thought through arrangement, supported by professional advice, which helps the Club cut its cost base. The Council was delighted to support the scheme.
"We have made our views clear to the newspaper."
The Mayor of Liverpool, and leader of the City Council, Joe Anderson backed Mr Elstone's opinion.
"It's a very good deal for us and for Everton," he said. "Everton retains a long-term lease on the site and the new rental arrangement secures a reduced annual rental cost to the club and an attractive commercial return for the council."