Everton has introduced the next evolution of its Club Crest today.
The new, more modern, cleaner and dynamic design has been created following an extensive consultation process with fans, supporters' groups and branding experts.
Click here to access our ‘Evolution Of The Crest’ section which includes video, imagery and editorial delivering a thorough insight into the development of our Crest.
It combines four historic elements of the previous badge - the Tower, the shield, our name and the year of our formation - to form a concise, modern and dynamic representation of Everton.
From the very outset of a process which began in Autumn 2012, the Club’s in-house design team talked to fans about our Crest, its significance, its meaning and the importance of the individual components.
The project team received feedback on initial concepts from the Club’s Fans’ Forum – a representative group of Evertonians including Season Ticket Holders, Supporters’ Club officials, Corporate Members, Shareholders and fans from the Everton Disabled Supporters Association. The Forum gave honest and candid feedback and suggested changes which, where appropriate, were integrated.
The updated Crest now boasts a more realistic version of the famous ‘Everton Tower’ as its centrepiece and the modernised design prominently features the Everton name. Its simplified nature means it can be reproduced more effectively in the digital and retail arenas.
The previous Crest - introduced 13 years ago - is frequently misrepresented, has become increasingly difficult to reproduce in the digital age and often suffers from having key elements removed such as those ‘outside of the shield’, namely; Everton, 1878 and Nil Satis Nisi Optimum. It has also proved complex to replicate accurately on a number of retail ranges and other materials resulting in a myriad of different colours and designs.
The name Everton and the 1878 date have been incorporated into the shield which does not feature the Latin motto. Although 'Nil Satis Nisi Optimum' is not included in this new design, it will still have a high-profile presence throughout the Club, and a new range of retail products are being introduced with the prominent use of the Latin motto.
The first official Crest to feature on a Club kit dates back almost 100 years to 1920. In those days it comprised the white letters ‘EFC’ entwined upon a blue shield. Since 1920, nine different versions of the Crest have adorned our famous royal blue jersey.
This new design has used Theo Kelly’s classic 1938 version as its inspiration.
As well as the Everton fan base, key commercial partners such as Kitbag and Nike were also consulted. Both organisations have huge knowledge and experience of sports branding and their input was invaluable.
Fellow Barclays Premier League Clubs Arsenal, Manchester United, Fulham, Aston Villa, Tottenham, Chelsea and Liverpool are just some of the country’s football clubs to have changed their crest in the last decade.
Everton merchandise with the new crest on will be available to purchase in both Everton One and Everton Two from Sunday 26 May when stores open and online via evertondirect.com from Tuesday 28 May at 9am.
>>> Find out more about the Crest here