Everton’s Fans’ Forum members were given a behind the scenes tour of operations at the Finch Farm training headquarters ahead of their latest monthly meeting.
On a night when a number of the Blues’ youth teams were preparing for this weekend’s round of matches, Head of Performance John Murtough guided the Forum members through the £14 million development.
During their travels they were shown the dressing room areas, medical facilities and the state of the art fitness centre used to prepare the first team as well as rehabilitate the Goodison stars following injury.
Artificial pitches, swimming pools, media facilities and the world-renowned Everton Academy were also paid a visit before the formal commencement of this month’s meeting.
In attendance at Finch Farm was CEO Robert Elstone, Commercial Director Dave Biggar, Communications Director Paul Tyrrell, Head of Media and Communications Mark Rowan and Deputy CEO of Everton in the Community Stephen Raynor.
Mr Elstone began proceedings by explaining the reasons for a recent blog on Everton's official website in which he outlined the Club's expenditure.
He said his intention was to be wholly transparent with regards to finance and answer questions that had been raised publicly about spending.
He said he hoped supporters would find the information useful and see it as a further demonstration of an ongoing commitment to communicate openly and honestly on all matters.
Forum members were then shown a professionally produced information memorandum the Club is using in its efforts to find new financiers.
He also confirmed the Club were engaged in ongoing talks over possible transfers before the window closes on Tuesday night.
Mr Elstone also outlined a number of additional priorities. These included the development of a recently implemented internal business strategy, his daily work on the Club’s financial forecasts and a desire to strengthen the Club's relationship with its bank.
Forum members were asked to give their thoughts and ideas with regards to ticket pricing for the 2012/13 campaign and a number of strategies, including potential discounts and offers, were put forward.
A further report into other issues discussed at the forum, including the action points, will be available on evertonfc.com next week.