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EVERTON have agreed a record-breaking three-year sponsorship extension with Thai brewery Chang worth up to £12m.
The decision to prolong the club’s current partnership with the beer manufacturer makes it the longest-standing sponsorship deal in the Premier League. Goodison officials were today in Bangkok to complete the agreement, which is also the biggest shirt sponsorship deal in the club’s history.
Toffees Chief Executive Robert Elstone, who was in the Thai capital along with first-team star Marouane Fellaini, said: “We are delighted to be signing a new three-year extension deal with Chang. We consider Chang to be very much a part of the extended Everton family. We are proud of what we have achieved in our time together and to have contributed to the development of young Thai footballers and the coaching infrastructure.
“Thai Bev has harnessed the years of accumulated expertise in our Academy and used it to deliver their own agenda on the ground in Thailand.”
Everton have been wearing Chang’s distinctive elephant logo on their shirts since the start of the 2004/05 season, and the extension will further boost their profile in the thriving South East Asian football market.
The club’s recent achievements have delighted the brewery, culminating with one of the biggest global audiences for a single sporting event at the 2009 FA Cup Final.
That huge international exposure for British football's showcase final, illustrates the attraction of deals with established Premier League clubs to top Asian brands.
Mr Elstone added: “Chang have always been very supportive of Everton since we first signed with them in 2004 and have been extremely proactive in driving the partnership forward, helping Everton grow internationally, whilst we have assisted in supporting Chang in key markets around the world.
“We understand that in the modern sports sponsorship market it is vital to generate as much value as possible and together we believe that the Everton/Chang relationship will continue to provide a significant payback on the investment.
Š“We are extremely excited about the new contract and look forward to working with our Thai colleagues to further develop the relationship.”
Charlie Jitcharoongphorn, Deputy Managing Director, Thai Beverage Marketing Co. Ltd said: “Chang has been a major sponsor of Everton for seven consecutive seasons. Over the course of these seven years, our partnership has been nothing short of truly fulfilling.”
Charlie Adam is considering an appeal - despite winning his battle for a £25,000 bonus from Blackpool.
The Premier League confirmed that an arbitration panel had found in the player's favour over a disputed 'survival' bonus but they also ruled that his contract had not been breached - so preventing him leaving on a free.
Blackpool now face further pay-outs as other players and staff were on the same bonus system and Adam's ruling has set a precedent.
The other problem for Blackpool is that Adam's legal team are considering challenging the ruling over breach of contract and have 24 hours to lodge their appeal.
The 24-year-old is still contracted for 18 months but is a target for several clubs including Everton, Wigan and Blackburn and talks were held to establish what the player wanted to do over his future.
Blackpool want to protect their asset as a transfer fee could prove crucial to their finances and may even offer him a new deal.
VICTOR ANICHEBE is desperate to return to the Everton first-team fold and help David Moyes solve his goalscoring conundrum.
Anichebe marked his first 90 minutes of football this season by scoring the equaliser in the mini-derby against Liverpool reserves on Tuesday night.
The 22-year-old – who played only 11 times last term due to knee problems – has yet to make a senior appearance this season after seeing a promising summer curtailed by another knee injury in July.
Everton’s forward line has struggled, with Ayegbeni Yakubu’s winner against Stoke City and Jermaine Beckford’s equaliser against Bolton Wanderers the only Premier League goals scored by a recognised striker this campaign.
And while admitting he still has a little way to go before regaining full fitness, Anichebe is keen to bolster the attacking options of Goodison manager David Moyes.
“It was good to get 90 minutes under my belt,” said Anichebe. “Towards the last half an hour I was dying but it’s good to get the game time and hopefully it will take me a long way.
“I would say the injury is behind me. I feel it sometimes and it’s been a long time but it was good psychologically to come through it and hopefully all my injuries are behind me as it has been a tough last 18 months with being injured, coming back and then getting injured again.”
He added: “I worked hard in pre-season and it was hard to get injured when I did. Hopefully the manager will be thinking about me now but we will see.”
Tim Cahill has revealed his pride after being named Everton’s player of the month for October.
Cahill, who has netted seven times in 13 appearances this season, scored in the 2-0 wins over Birmingham City and Liverpool during the month.
Cahill said: “It’s always great to be recognised but most of all it’s always great to get points on the board.
“One of the most memorable goals has to be Liverpool because of what it means to myself and the supporters.”