Everton's new away kit for the 2010/11 season has been revealed!
The new strip was officially launched at the Club’s Everton One store by midfield star Leon Osman, who greeted hundreds of fans eager to be first in the queue to get one.
The Blues’ new away kit features two high contrast colours – lightning pink and navy blue – a combination that has been designed to make players more visible in their teammates’ peripheral vision.
Speaking at the official launch, Osman said: “It’s certainly different and it caused a bit of a stir in the dressing room but I like it. It looks great when it’s worn and although it’s a brave design…why not? We've never been afraid to try new things at Everton and I think this kit will be popular.”
The 2010/11 shirt has been designed by Le Coq Sportif and uses the latest technology to keep perspiration away from the body, ensuring the players stay cooler during games. The design also features enhanced air circulation, for added comfort and durability.
Ray Evans, Managing Director of Everton’s retail partner Kitbag, said: “We have worked extremely closely with Everton to create a kit which meets the needs of the players. The material of new kit has been specifically developed exclusively for Everton to make the shirt lighter, more durable and cooler.
“I am sure the new ‘Revolutionary’ away kit is the first step in what we all hope will be a very successful year for Everton Football Club."
As well as harnessing the latest scientific advances, the new kit also draws inspiration from Everton’s illustrious history, when Everton wore pink in the late nineteenth century.
Everton chief executive Robert Elstone explained: "This new kit takes its inspiration from our Club's history, indeed it dates back to the 1890/91 season when Everton were crowned league champions for the very first time.
“The old pink kit saw Everton crowned champions, we want this new kit to help take Everton to the next level."
Fans can purchase their new Everton away kit at Everton One and Everton Two, by calling 0871 663 1878 or via evertondirect.com.