The gallery above previews some of the new items of merchandise utilising the evolved Crest.
The updated Crest now boasts a more realistic version of the Tower as its centrepiece.
The modernised design prominently features the Everton name. Its simplified nature means it can be reproduced in 3D more effectively and it is considerably more conducive to use in the digital arena.
Attention now turns to modernising Everton’s identity – both in the stadium and online.
Project Manager, Jim Fantozzi, explained: “Now the Crest has been launched and is in the public domain we will spend the summer updating Goodison Park.
“The website will change straight away, the digital forms are easier to do than the physical aspects of the ground.
“It has been my job to audit everywhere the Crest appears, be that at Goodison, at the Everton One store, Finch Farm or in Everton in the Community. If there’s a Crest appearing I will have seen it and I will be in the process of working out the most cost-effective way of updating it before the start of the new season when the players will be running out with the new Crest on their jerseys.”
As part of the Crest development process a series of images have been created illustrating how the Crest will look on some Everton products.