Principles Of Development

The Dixies

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OUR FORTRESS: Our stadium will be a great place to play football. We will prioritise all football-related facilities and ensure all aspects of on-field performance are at the forefront of our plans. Creating and harnessing an atmospheric, intense and passionate environment will optimise our results. Our design will ensure that the benefit of home advantage is maximised. Just as the Gwladys Street has famously done in the past, the support from the home end will ‘suck the ball into the net’.  Our new stadium will be our footballing fortress.

A NEW HOME FOR EVERTON:
Our new stadium will become our home. Our fans will play a key role in the design and configuration of the new stadium. We will create an environment surrounding the stadium where fans will enjoy congregating and socialising - and an environment inside the stadium that will capture and amplify the intensity and intimacy of Goodison Park.

A PLATFORM FOR GROWTH: The new stadium will provide increased capacity, modern and innovative premium seating options, exciting opportunities for our partners and globally showcase our naming rights partner from our unique location. We will create an environment that will encourage repeat visits from our broadcast partners. All of the above will enhance the profitability of the Club and eliminate the financial constraints of Goodison Park. 

THE PEOPLE’S CLUB: Our commitment to affordable ticket pricing will ensure our stadium is accessible to the widest of audiences. Our state-of-the-art facilities will encourage regular visits from all fans irrespective of age or ability. We will endeavour to make the stadium available for use all year round – not just on matchdays. A new ‘living and breathing’ community will develop adjacent to Bramley-Moore Dock. We will forge partnerships with local businesses and ensure our new home captures the spirit of our great City.

AN ICONIC LANDMARK FOR LIVERPOOL: We will develop an iconic stadium at Bramley-Moore Dock. A venue that will sit proudly on our world-famous city skyline; a venue that will complement our City’s rich and envied heritage.

EASY TO GET TO, EASY TO GET HOME: Bramley-Moore Dock sits within the historic Liverpool waterfront and close to Goodison Park. Our new home will be easily accessed by road, rail and public transport links.

A LEGACY FOR GOODISON PARK: We will create a unique and innovative legacy for the Goodison Park site, providing sustainability for businesses and residents for generations to come.

RESPECTING HERITAGE: We will respect our maritime heritage, capture the features and essence of our new neighbourhood and restore, and make features of, key structures on the site.

HARNESSING THE ENVIRONMENT: We will harness the environmental power of the Bramley-Moore Dock site. Our aim is to be environmentally efficient in both design and construction.

EMBRACING TECHNOLOGY: Our new stadium will provide cutting-edge technology to support matchday entertainment. We will embrace existing and emerging digital solutions. Inside the stadium, high-quality audio-visual systems will form a key part of the matchday experience.

THE RIGHT DEAL FOR LIVERPOOL:  The funding model will make a significant annual contribution to Liverpool City Council and the stadium development will help kick-start economic regeneration, bringing jobs to the area and acting as a catalyst for further investment.